Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement email campaigns for CeriFi's various brands.

• Conduct segmentation, create dynamic lists, and manage engagement programs and automations.

• Design landing pages, forms, email templates, and other campaign materials.

• Execute thorough end-to-end quality assurance for campaigns, checking links, personalization, segmentation, tracking, and customer journeys.

• Oversee automated processes and proactively identify issues that may impact campaign effectiveness.

• Assist with webinars, events, product launches, and integrated marketing initiatives.

• Help design, configure, and manage CeriFi's marketing technology infrastructure.

• Facilitate integrations and lead transitions between marketing platforms and Salesforce.

• Implement routing rules and platform settings.

• Resolve platform and campaign-related issues in collaboration with internal teams.

• Aid in cross-channel reporting and the development of dashboards.

• Ensure proper configuration of campaign tracking and data collection.

• Identify trends, inconsistencies, and areas for enhancement.

• Uphold data integrity and reporting standards across marketing initiatives.

• Produce documentation for marketing systems, campaign workflows, and processes.

• Create training materials and resources for users of marketing technology.

• Advocate for quality assurance practices and enhance operational efficiency.

• Collaborate with teams in Marketing Automation, Lifecycle, Growth Marketing, Creative, Content, and others.

• Convert campaign requirements into actionable marketing operations tasks.

• Coordinate across various brands, stakeholders, and priorities to ensure timely launches.

⛳️ Requirements

• Minimum of 3 years of experience in marketing operations, marketing automation, email marketing, or a related digital marketing field.

• Practical experience with Salesforce Account Engagement (Pardot) or a similar marketing automation platform.

• Proficiency in creating email campaigns, landing pages, forms, segmentation, and automated programs.

• Familiarity with Salesforce, ZoomInfo, CallRail, Qualified, or other comparable marketing and sales technology platforms.

• Exceptional attention to detail and a strong commitment to campaign quality assurance.

• Ability to work with data, reporting, and metrics related to marketing performance.

• Strong organizational and project management capabilities, with the ability to manage multiple priorities across various brands.

• Excellent documentation skills, capable of translating processes into clear, repeatable guidelines.

• Collaborative attitude and comfort working within established technology frameworks and strategic plans.

• Eagerness to learn and adapt to new marketing technologies.

🏝️ Benefits

• Fully remote work.

• Full-time employment.