Marketing Operations Analyst – RevOps

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of ShareGate’s marketing attribution framework utilizing HubSpot and HockeyStack.

• Convert funnel data into narratives suitable for executive presentation.

• Assess the performance of inbound and partner-channel marketing efforts.

• Adjust budget allocations towards the most effective programs on a quarterly basis.

• Develop ShareGate’s marketing reporting and diagnostic infrastructure.

• Evaluate campaign performance, funnel conversion rates, and source quality.

• Incorporate Claude and AI into the analysis process to expedite insights.

• Collaborate with ShareGate’s Marketing Director, Marketing Operations Manager, RevOps Director, and go-to-market stakeholders.

• Utilize data interpretation to inform marketing investment decisions.

⛳️ Requirements

• Over 3 years of experience in marketing operations or marketing analytics in a B2B SaaS, software, or fintech environment.

• Strong, practical expertise in HubSpot is essential.

• Experience in creating, modifying, and rebuilding campaign, lifecycle, and reporting logic within HubSpot.

• Familiarity with first-touch, last-touch, and multi-touch attribution models.

• Excellent judgment in selecting the appropriate attribution model for specific inquiries.

• Comfortable with UTM governance, lead routing, round-robin assignments, lifecycle stages, and source/channel taxonomy.

• An analytical mindset to delve into the underlying reasons behind the data.

• Capability to distill complex datasets into actionable insights within two slides.

• Daily, purposeful use of AI to enhance analysis.

• Preferred: experience with HockeyStack or a similar attribution platform.

🏝️ Benefits

• Long-Term Incentive Plan (LTIP), offering a share in Workleap’s sustained growth.

• Registered Retirement Savings Plan (RRSP).

• Comprehensive family group benefits.

• Telemedicine services available.

• Annual wellness budget for health-related expenses.

• Flexible vacation policy to support work-life balance.

• Remote working options, with access to our Montreal offices.

• Biannual in-person gatherings.

• Access to Claude for all employees.