Marketing Operations Manager – Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Work closely with marketing teams to design and implement campaigns and initiatives, such as webinars, events, email marketing, nurturing programs, and integrated campaigns.

• Take ownership of campaign execution and delivery, ensuring compliance with SLAs and deadlines, overseeing asset creation, targeting and segmentation, A/B testing, quality assurance, tracking, and timely deployment.

• Establish best practices for campaign setup aimed at optimizing performance and scalability, focusing on segmentation, personalization, and data management.

• Monitor and assess campaign effectiveness, pinpoint optimization opportunities, and deliver insights, recommendations, and regular updates.

• Examine attribution data and collaborate with teams to enhance attribution models for accurate reporting.

• Conduct routine A/B tests for emails and landing pages.

• Assist in managing lead lifecycle, lead routing, and scoring optimization.

• Support system management, ensuring data hygiene, integrity, troubleshooting, and issue resolution.

• Facilitate the migration from Marketo to HubSpot by recreating campaigns, forms, landing pages, lists, automations, and reporting assets.

• Aid in migration testing, quality assurance, data validation, and platform adoption.

⛳️ Requirements

• Minimum of 4 years of experience in a sales, marketing, or related field.

• Bachelor’s degree in Marketing, Business, or a related discipline.

• Preferred Marketo Certified Expert, or equivalent certification in HubSpot or other Marketing Automation Platforms, or at least 2 years of experience with Marketo, HubSpot, or similar tools.

• Proven experience in managing campaign operations and executing marketing programs.

• Skilled in setting up tracking mechanisms for marketing initiatives.

• Strong background in email marketing, including developing nurture journeys and triggered campaigns.

• Experience in optimizing landing pages and email communications.

• Proficient in Salesforce.

• High level of urgency and ability to manage multiple tasks in a dynamic environment.

• Excellent communication and collaboration abilities.

• Strong proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.

• Legally authorized to work in the United States.

🏝️ Benefits

• Part-time contract position averaging 20 hours per week.

• Remote working opportunity.

• Availability required during core business hours.