Marketing Operations Specialist

This is a fully remote position, open to applicants in Panama.

📋 Description

• Administer and keep updated databases of prospects, clients, and contacts in Zoho CRM.

• Manage email marketing campaigns in Brevo, including segmentation, setup, testing, scheduling, and sending.

• Design and implement automated workflows for campaigns, events, nurturing, and commercial follow-up.

• Oversee deliverability and analyze opens, clicks, conversions, and unsubscribes.

• Set up and manage webinars and digital events using Zoom Webinar.

• Create registration forms and confirmation, reminder, and follow-up communications.

• Coordinate technical tests and provide support during broadcasts.

• Integrate records and tracking with Brevo, forms, and landing pages.

• Prepare reports on registrations, attendance, engagement, and post-event results.

• Update content, images, forms, and pages on WordPress.

• Create and manage landing pages using Unbounce or similar tools.

• Coordinate web improvements and projects with designers, developers, and external vendors.

• Interpret designs and prototypes in Figma to validate implementations.

• Conduct quality checks and follow up on errors.

• Apply on-page SEO and optimize titles, meta descriptions, content, links, and images.

• Perform basic keyword research and monitor organic performance.

• Prepare periodic reports with insights and recommendations.

• Manage corporate LinkedIn and Instagram accounts, including editorial calendar, posts, and community engagement.

• Analyze reach, engagement, growth, traffic, and post performance.

• Identify trends and opportunities related to CTV, streaming, and digital advertising.

⛳️ Requirements

• Practical experience with Brevo or equivalent platforms; desirable knowledge of Zoho CRM.

• Proficiency in Zoom Webinar for setup, administration, and support for digital events.

• Strong knowledge of WordPress and landing page tools like Unbounce or similar.

• Ability to interpret designs and prototypes in Figma and coordinate their implementation with creative teams.

• Practical knowledge of on-page SEO: titles, meta descriptions, content structure, links, and images.

• Experience managing corporate channels, especially LinkedIn and Instagram, using scheduling, analysis, and community management tools.

• Familiarity with Canva or other basic digital content editing tools.

• Minimum of 3 years of experience in digital marketing, marketing operations, or similar positions.

• Demonstrable experience in managing CRM platforms, email marketing, and automation.

• Experience creating segmented campaigns and automated email workflows.

• Proven experience managing corporate social media, particularly LinkedIn and Instagram.

• Proficiency in WordPress and landing page tools.

• Practical knowledge of on-page SEO.

• Proficient in English to handle tools, documentation, and professional content.

• Self-reliant with problem-solving capabilities.

• Strong organizational skills with the ability to track various projects, markets, and priorities.

• Technological curiosity and ability to learn new tools.

• Quality-oriented with attention to detail.

• Effective communication with creative, commercial, and technical profiles.

🏝️ Benefits

• Work at the forefront of the CTV and programmatic ecosystem in LATAM, with access to the most relevant platforms and industry partners.

• A corporate culture based on accountability, productivity, continuous improvement, and innovation.

• An international team with diversity, support, and growth in unity.

• Competitive compensation with realistic plans for professional growth.

• A transparent recruitment, selection, and evaluation process aligned with equal opportunity principles.