Marketing Operations Analyst – RevOps

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of ShareGate's marketing attribution framework utilizing HubSpot and HockeyStack.

• Transform funnel data into narratives suitable for executives and actionable insights.

• Evaluate marketing effectiveness across both inbound and channel initiatives.

• Suggest budget reallocations to focus on programs with the highest returns.

• Develop reporting and diagnostic frameworks that assess campaign performance, funnel conversions, and source quality.

• Incorporate Claude into the analytical workflow to enhance in-depth analysis.

• Ensure ShareGate's attribution framework is clear and understandable.

• Provide guidance to the marketing team regarding optimal investment strategies and areas to scale back.

• Report directly to the Director of RevOps.

• Collaborate with the Marketing Ops Manager, who oversees systems and campaign execution.

⛳️ Requirements

• A minimum of 3 years in marketing operations or analytics within a B2B SaaS, software, or fintech organization.

• Extensive practical expertise in HubSpot is a must.

• Proven experience in constructing, deconstructing, and reconstructing campaign, lifecycle, and reporting logic within HubSpot.

• Strong understanding of attribution models, including first touch, last touch, and multi-touch.

• Familiarity with UTM governance, lead routing, round robins, lifecycle stages, and source/channel taxonomy.

• Capacity to investigate and analyze the motivations behind metrics.

• Skill in transforming complex datasets into clear, actionable insights.

• Intentional daily application of AI to enhance analysis efficiency.

• Experience with HockeyStack or a similar attribution platform is an advantage.

🏝️ Benefits

• Participation in the LTIP program, sharing in Workleap's long-term growth.

• RRSP contributions.

• Comprehensive family health insurance coverage.

• Access to telemedicine services.

• Annual wellness budget provided.

• Flexible vacation policy available.

• Opportunity for remote work, with access to our Montreal office.

• In-person gatherings held twice a year.

• Access to Claude for all team members.