Marketing Operations Analyst – RevOps

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of ShareGate's marketing attribution framework utilizing HubSpot and HockeyStack.

• Convert funnel data into compelling narratives suitable for executives and drive actionable decisions.

• Evaluate marketing performance across both inbound and channel initiatives.

• Suggest budget reallocations towards the programs yielding the highest returns.

• Develop layers for reporting and diagnostics that encompass campaign performance, funnel conversion rates, and source quality.

• Incorporate AI into the analytical workflow to expedite comprehensive analyses.

• Ensure the attribution architecture is clear and understandable during the initial 6–12 month development phase.

• Report directly to the Director of RevOps.

• Collaborate with the Marketing Ops Manager, who is responsible for systems and campaign execution, while you manage data and its interpretation.

⛳️ Requirements

• A minimum of 3 years of experience in marketing operations or marketing analytics within a B2B SaaS, software, or fintech environment.

• Extensive hands-on experience with HubSpot is essential.

• Proficiency in various attribution models, including first touch, last touch, and multi-touch.

• Strong understanding of UTM governance, lead routing and round robin processes, lifecycle stages, and source and channel taxonomy.

• An analytical mindset that seeks to uncover the reasons behind key metrics.

• Capability to transform complex datasets into succinct, actionable presentations for executives.

• Intentional daily use of AI tools to enhance analytical processes.

• Experience with HockeyStack or a similar attribution platform is advantageous.

🏝️ Benefits

• Participation in the LTIP program, sharing in Workleap's long-term growth.

• RRSP contributions.

• Comprehensive family health insurance.

• Access to telemedicine services.

• Annual wellness budget allocation.

• Flexible vacation policy.

• Remote work options, with the availability of our Montreal office.

• Opportunities for in-person gatherings twice a year.

• Claude access for all team members.