Marketing Measurement Specialist, MMM

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Collaborate with Measurement Strategy Managers throughout the Causal MMM process, from project initiation and methodology presentation to model deployment, interpretation, in-app facilitation, and action planning.

• Convert Causal MMM findings into enhancements for planning and budgeting across various channels and markets.

• Set up and conduct quality assurance on v1 model inputs and outputs.

• Evaluate model revisions and clarify methodology, model adjustments, scope changes, and multi-KPI insights.

• Manage escalations including value realization instances, intricate CMMM inquiries, custom covariates, and technical re-engagements.

• Refer to Causal MMM Data Science when necessary.

• Provide timely delivery of high-quality models and follow-ups, which may include in-depth prototypes, scenario analyses, before-and-after narratives, and renewal narratives.

• Adhere to onboarding and modeling service level agreements across a substantial client portfolio.

• Establish effective MMM engagement strategies and create playbooks, templates, and documentation.

• Design and oversee AI workflows for Causal MMM, converting analyses into guidelines and training data.

• Share customer insights with product, science, and engineering teams and collaborate on the product roadmap.

• Assist with case studies, bakeoffs, and pre-sales initiatives.

⛳️ Requirements

• Minimum of 4 years of direct MMM experience, including some model development, comprehensive interpretation, and decision-making.

• Experience with incrementality testing or other forms of marketing experimentation.

• General knowledge of the measurement landscape.

• At least 4 years in a customer-facing position.

• Ability to navigate complex media data and translate intricate models into actionable campaign strategies.

• Comfort in ambiguous, early-stage settings while managing multiple clients and developing processes.

• Experience in conveying product feedback to technical teams.

• Genuine commitment to the Causal MMM vision.

• Understanding of the distinctions between serving cMMM and traditional MMM.

• Experience in an agency setting is advantageous.

• Ability to demonstrate the tangible value of MMM to clients.

• Scalable methods for data collection, covariate selection, and insight delivery.

• Perspective on MMM-first incrementality testing versus GeoLift-first methods.

• Framework for differing conviction levels across model outputs.

• Articulation and understanding of MTA/MMM, including how MMM, MTA, and experiments interrelate.

🏝️ Benefits

• Flexible PTO - take time as needed!

• Equity – startup environment with partial ownership in our successes.

• Comprehensive health, dental, and vision insurance - multiple plan options available to suit your needs.

• Work-from-home stipend to assist in setting up a productive workspace.

• Events & Offsites – chances to connect and celebrate in person!

• Free Lunch – enjoy a meal on us when you work from the office (hub locations include SF, NYC, and Seattle).

• New Parent Leave - take time off to welcome your newest family member.

• Small, mission-focused teams emphasizing inclusion, collaboration, and growth.

• Opportunities for in-person collaboration.