Marketing Measurement Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of marketing measurement from the initial ad click to final sales.

• Ensure data is accurate, well-documented, and easy to navigate.

• Deliver the correct results to advertising platforms.

• Establish checks and alerts to quickly identify any issues.

• Analyze platform results in comparison to company records.

• Translate data into clear insights for leadership.

• Collaborate with marketing, engineering, data, and BI teams to set unified goals.

• Make quick decisions regarding measurement and data quality.

• Define standards and develop processes that mitigate recurring problems.

⛳️ Requirements

• Senior-level experience with intricate systems.

• Practical experience with ad platform conversion tools, including the ability to send sales and offline results back to the platforms; this is crucial.

• Strong skills in data and reporting, including proficiency in SQL.

• Comfort with reading code and managing data pipelines.

• A consistent approach to tracing problems back to their origin and resolving them permanently.

• Experience in managing large-scale ad budgets, ideally exceeding $100M annually or equivalent.

• Ability to communicate clearly with both technical and non-technical stakeholders.

• Strong practical skills derived from engineering, attribution, ad operations, or a technical product background.

• Experience in insurance or lead generation is advantageous.

• Familiarity with TikTok or LinkedIn ad platforms is a plus.

• Knowledge of data warehouse or reverse ETL tools is beneficial.

• Experience with tag management and server-side tagging is a bonus.

• Experience utilizing AI tools in data-related tasks is a plus.

🏝️ Benefits

• Competitive total compensation package.

• Extensive opportunities for learning and development.

• Flexible working arrangements.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Long-term disability (LTD) insurance.

• Short-term disability (STD) insurance.

• Accidental death and dismemberment (AD&D) insurance.

• Life insurance coverage.

• 401(K) plan with company matching.

• Generous paid time off (PTO) policy.