Marketing Manager – Patient & Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the management of essential patient-oriented promotional and educational materials, which include three patient websites.

• Collaborate with internal teams and agency partners to ensure patient resources remain relevant, of high quality, and consistent with brand strategy.

• Direct Vectibix physician-based peer-to-peer learning initiatives and speaker programs.

• Administer the execution vendor of IQVIA, Vectibix speaker bureau, and maintain speaker relationships.

• Assist in speaker training and ensure compliant execution of speaker programs.

• Spearhead planning and engagement for colorectal cancer congresses at national, local, and advanced practice provider levels.

• Act as the RAE for designated GI and colorectal cancer conferences.

• Coordinate high-quality congress execution involving Marketing, Sales, Medical, and other teams.

• Oversee the Vectibix marketing budget, including forecasting, purchase orders, agencies, and budget tracking.

• Engage in LVL commercial experiments, assess marketing performance and customer insights, document findings, and enhance execution.

• Serve as the Vectibix Experimentation Lead for a DiSC-profile field pre-call planning and customer engagement pilot.

• Lead commercial strategies for key customer segments, such as advanced practice providers and other strategic stakeholders.

• Contribute to the brand strategy, tactics, priorities, and planning for Vectibix and LUMAKRAS.

• Convert insights and business needs into practical marketing recommendations.

• Manage agency execution, budgets, timelines, and quality standards.

• Utilize emerging technologies and innovative methods to enhance marketing effectiveness and operational efficiency.

• Exemplify Amgen Values and foster a welcoming, engaging, and high-performing environment.

⛳️ Requirements

• Doctorate degree OR Master's degree with 2 years of marketing experience OR Bachelor's degree with 4 years of marketing experience OR Associate's degree with 8 years of marketing experience OR High school diploma/GED with 10 years of marketing experience.

• Experience in pharmaceutical or biotechnology commercial marketing.

• Proficient in developing and implementing patient and/or HCP promotional marketing initiatives.

• Background in leading peer-to-peer programs, congress initiatives, or other customer-facing marketing endeavors.

• Proven ability to manage complex cross-functional initiatives within a highly matrixed organization.

• Strong skills in project management and budget oversight, with the capability to handle multiple priorities concurrently.

• Experience in effective collaboration with Sales, Medical Affairs, Legal, Regulatory, Commercial Data & Analytics, and external agency partners.

• Understanding of promotional review processes and systems.

• Analytical mindset with the ability to convert customer insights, business performance, and market dynamics into actionable marketing strategies.

• Demonstrated learning agility and intellectual curiosity, with a passion for leveraging AI, automation, and emerging capabilities to enhance marketing effectiveness and operational efficiency.

• Proven ability to thrive in a fast-paced environment with shifting priorities while ensuring high-quality execution.

• Excellent written and verbal communication skills, with the ability to influence cross-functional stakeholders.

• High level of integrity, sound judgment, and a commitment to ethical and compliance standards.

🏝️ Benefits

• A comprehensive employee benefits package, which includes a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.

• A discretionary annual bonus program.

• Stock-based long-term incentives.

• Award-winning time-off plans.

• Flexible work models where applicable.

• Opportunities for career development.

• Support for work/life balance.

• Sponsorship for this role is not guaranteed.