Growth Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and manage the growth strategy for the SMB segment, encompassing priorities, roadmap, and success metrics.

• Execute paid search, paid social, and display advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, ChatGPT Ads, and future opportunities.

• Allocate budgets, oversee targeting, and carry out creative testing.

• Take charge of technical SEO and organic growth initiatives for SMB and Partner audiences.

• Enhance crawlability, indexation, site speed, structured data, traffic, and search rankings.

• Lead efforts in conversion rate optimization for landing pages, forms, and conversion pathways.

• Manage listings and paid placements on directory and review platforms like Capterra and G2.

• Direct the email strategy and implementation, including calendars, content, and lifecycle nurturing campaigns.

• Design and expand the SMB referral program, focusing on incentives, promotion, and performance tracking.

• Plan and execute integrated campaigns across paid, email, content, and web channels.

• Analyze performance data to strategically reallocate budgets and prioritize investments.

• Provide channel and lead-quality insights to the SMB Sales team.

• Collaborate with Sales, Product, Content, and Customer Success teams.

• Report directly to the Director of Growth Marketing.

• Utilize data, experiments, and AI to enhance customer acquisition for Wagepoint’s SMB segment.

⛳️ Requirements

• Minimum of 5 years of experience in growth, performance, or digital marketing, or a comparable acquisition-focused position.

• Proven experience in developing a segment- or channel-level growth strategy, including setting priorities, roadmaps, and success metrics.

• Hands-on expertise in managing and optimizing paid search, paid social, PPC directory and review sites, technical SEO, conversion rate optimization, and referral programs.

• A successful track record in building and executing multi-channel marketing campaigns.

• Experience overseeing acquisition funnels, including landing pages, website conversions, lead generation, and experimentation.

• Strong analytical skills utilizing GA4, Google Search Console, and marketing automation or CRM tools.

• Solid understanding of funnel metrics, CAC, conversion rates, pipeline, and ROI.

• Commercial acumen linking marketing activities to pipeline, revenue, and customer acquisition economics.

• A curious, test-and-learn mindset with the ability to manage multiple priorities and take ownership of results from start to finish.

• Experience collaborating cross-functionally with Sales, Product, Content, Design, and Marketing teams.

• Bachelor’s degree in Marketing, Business, or a related discipline.

• Experience in B2B SaaS or SMB marketing is an advantage.

• Familiarity with newer advertising platforms such as ChatGPT Ads is a plus.

🏝️ Benefits

• Opportunities for professional development.

• New experiences and pathways for career advancement.

• Flexible and autonomous remote work options.

• Virtual interview process.

• An inclusive and supportive hiring approach.

• Accommodation support during the recruitment process.

• AI-assisted application review with final decisions made by the People Ops team.