User Acquisition Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily performance and optimization of web acquisition campaigns across various media channels.

• Utilize data-driven strategies to scale, pause, or restructure campaigns as needed.

• Establish and conduct experiments across creatives, target audiences, signals, and campaign configurations.

• Evaluate campaign and creative performance, transforming insights into actionable next steps.

• Assist in the launch and testing of new channels, campaign formats, and advertising types.

• Collaborate closely with the Creative team on creative testing, performance evaluation, and iteration of new ideas.

• Enhance web funnel optimization by providing user acquisition insights and identifying growth opportunities.

• Implement AI tools and automation to streamline reporting, creative analysis, campaign optimization, and recurring user acquisition workflows.

• Work in partnership with advertising partners and account managers to boost performance and support new initiatives.

• Remain updated on industry trends, platform changes, privacy regulations, and emerging AI capabilities in performance marketing.

⛳️ Requirements

• At least 1.5 years of practical experience in User Acquisition / Performance Marketing.

• Proficiency with Google / Microsoft Ads and/or Meta / TikTok Ads.

• Proven ability to independently manage paid acquisition campaigns and make daily optimization decisions.

• Strong grasp of campaign optimization, testing methodologies, attribution, and key performance metrics.

• Analytical mindset: ability to comprehend what influences campaign performance and translate insights into actions.

• Interest in performance creatives: analyze creative performance, identify trends, and propose new tests.

• Enthusiasm for the product aspect of acquisition: link campaign outcomes with landing pages, funnels, and offers.

• Excellent attention to detail and a high execution speed.

• Comfortable utilizing AI and automation tools in daily tasks.

• Upper-intermediate or advanced proficiency in English.

• Bonus: Familiarity with Pinterest, Snapchat, AppLovin, or other advertising channels.

• Bonus: Experience in web acquisition, subscriptions, or international markets.

🏝️ Benefits

• Equity that grows with your impact (stock options).

• 26 days of vacation plus public holidays (totaling 34 days per year).

• Annual company off-site event.

• Health and wellness benefits through SafetyWing.

• Comprehensive access to AI tools: Claude, Cursor, Codex, and other productivity resources.

• $1,000 annual budget for education and learning.

• Fully remote: work from anywhere that inspires you to do your best work.