Growth Marketing Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Collaborate with business unit stakeholders to align on growth outcomes, priorities, and expectations, ensuring all parties are updated on progress.

• Track and refresh the performance indicators (KPIs) of the business unit, guaranteeing the precision and reliability of reported data.

• Oversee the performance marketing channels of the business unit (Meta Ads, Google Ads, and other paid media platforms), keeping an eye on spending and results.

• Administer the business unit’s CRM (such as RD Station or a similar tool), ensuring the smooth operation of engagement and conversion pathways.

• Supervise the business unit’s social media accounts, ensuring consistency in content, scheduling, and performance.

• Develop and implement the conversion strategy for the business unit’s sales funnel, from the first point of contact to enrollment.

• Prepare and manage the media and growth budget for the business unit, monitoring its execution against the established plan.

• Track the progress towards the sales and demand-generation objectives of the business unit.

• Investigate the underlying causes of any discrepancies in the business unit’s results and recommend corrective measures.

• Ensure comprehensive execution of the action plans established for the business unit.

⛳️ Requirements

• Proficient in managing performance marketing channels (Meta Ads, Google Ads, and general paid media).

• Familiarity with CRM and marketing automation (e.g., RD Station or a similar tool).

• Experienced in social media management and content scheduling for social networks.

• Understanding of conversion funnels and demand generation (including acquisition, nurturing, and conversion).

• Knowledgeable in marketing and growth metrics (e.g., CAC, ROAS, conversion rates, average order value).

• Proficient with BI tools and dashboards for metric monitoring.

• Experienced in preparing and managing marketing budgets.

• Knowledgeable in root-cause analysis techniques and action-plan formulation.

• Familiar with the sales funnel specific to schools and/or educational systems.

• Skilled in facilitating alignment meetings with stakeholders from various departments.

🏝️ Benefits

• Health insurance

• Dental insurance

• Life insurance

• Meal and food allowance provided on a single card

• Breakfast or afternoon snacks available at physical locations

• Transportation allowance

• TotalPass and Wellhub access (gyms and wellness services)

• Day off for birthdays

• Corporate University

• Support program for expectant employees

• Psychological, legal, financial, and social support services

• Wedding gift

• Duo Gourmet

• Bernoulli Benefits Club: access to a partner network providing discounts on undergraduate and graduate courses, utility bills, language classes, and more for you and your family

• Mothers under a hybrid work arrangement can work fully remotely from the sixth month of pregnancy until their child turns one

• Fathers under a hybrid work arrangement can work fully remotely from the child’s birth until the child is six months old