Marketing Manager, Partnerships

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy and implementation of integrated marketing initiatives aimed at enhancing OpenSesame’s indirect business.

• Activate the installed bases and prospects of key partners.

• Generate demand through campaigns tailored to specific partners and verticals.

• Transform demand into sales-accepted leads, qualified pipeline opportunities, and bookings.

• Collaborate with Partners, Sales, Product Marketing, Content, Field and Account-Based Marketing, and GTM Operations teams.

• Plan, implement, and optimize partner marketing initiatives.

• Oversee marketing development funds, including planning, utilization, compliance, and performance reporting.

• Provide Strategic Partner Managers and partner field teams with campaigns, messaging, campaign kits, events, target-account strategies, engagement flows, product and launch communications, and referral paths.

• Represent OpenSesame’s partner value and collaborative success stories across various marketing programs and channels.

• Establish shared briefs, planning rhythms, roles, handoffs, service standards, and decision-making criteria.

• Monitor leads, MQLs, SALs, opportunities, pipeline, sourced revenue, expansion revenue, engagement, and conversion metrics.

• Utilize AI for account and audience research, personalization, content adaptation, campaign development, analysis, reporting, and workflow optimization.

• Assume responsibility for ongoing programs and commitments.

• Build understanding within the partner ecosystem and among stakeholders.

• Set up funnel baselines, scorecards, metric definitions, and optimization strategies.

• Choose campaign partners, verticals, accounts, audiences, offers, calls to action, and conversion pathways.

• Create campaign tracking, routing, follow-up expectations, and conduct weekly funnel reviews.

• Assess pilot performance and enhance campaigns as necessary.

• Develop scalable partner marketing playbooks.

• Create roadmaps and investment recommendations for the next quarter.

• Present early impact, conversion insights, risks, and subsequent steps to leadership.

⛳️ Requirements

• Proven track record showcasing the ability to fulfill the role effectively.

• Experience in building systems.

• Experience in driving alignment within teams.

• Demonstrated ability to create a significant impact at scale.

• History of achieving outstanding results.

• Capability to work remotely from anywhere in the US.

• Willingness and ability to travel as a crucial aspect of the position.

• Approximately 10 events annually, usually 3–4 days per trip.

🏝️ Benefits

• Comprehensive medical coverage.

• Dental coverage.

• Vision coverage.

• Flexible PTO.

• 401(k) matching.

• Incentive stock options.

• Volunteer time off.

• Employee Resource Groups.

• Generous professional development program.

• Dedicated annual time off for learning and personal growth.

• Hands-on AI training with clear guidelines.

• Remote-first work environment.

• Mandatory company-wide meetings several times a year.

• Required team travel of up to 15 days annually.