Marketing Manager – OTC

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop, implement, and continually enhance trade marketing and activation strategies for a designated OTC product portfolio.

• Create and execute B2B and B2B2C activation initiatives targeting pharmacies and D2P channels to boost sell-in, sell-out, and recommendation rates.

• Plan, develop, and oversee POS and trade marketing activities in collaboration with wholesale partners and the Sales team.

• Generate sales materials, POS assets, training content, and sales tools for pharmacists, pharmacy technicians, and the sales team.

• Strategize and carry out product launches and marketing campaigns.

• Convert brand and launch strategies into actionable activation initiatives.

• Assess market trends, competitor actions, customer and shopper requirements, and pinpoint growth and optimization opportunities.

• Establish, track, and analyze marketing and performance KPIs while deriving measures for optimization.

• Plan and oversee marketing budgets, assessing the effectiveness and cost-efficiency of activities.

• Manage external agencies and service providers, including briefing, coordinating, ensuring quality control, and measuring performance.

• Collaborate with various internal and external stakeholders, particularly in Sales, Marketing, Portfolio Management, Commercial Excellence, Supply Chain, Regulatory, Customer Service, wholesalers, agencies, and pharmacy partners.

⛳️ Requirements

• A university degree in business, marketing, or a related field, or a comparable professional qualification.

• 3–5 years of pertinent professional experience in the OTC/consumer healthcare (CHC) sector, preferably in trade marketing, pharmacy activation, shopper marketing, or commercial marketing.

• Comprehensive understanding of the German pharmacy market and relevant wholesale and D2P structures.

• Proven experience in developing and executing trade marketing, POS, and sales activation initiatives, as well as product launches.

• Expertise in marketing, campaign management, content creation, and performance tracking tools, alongside strong MS Office skills.

• Familiarity with OCE, digital communication tools, Power BI, or similar analytics solutions is advantageous.

• Strong analytical and commercial skills, paired with a structured, independent, and execution-oriented approach.

• High level of initiative and ownership, excellent communication skills, and adaptability.

• Proficiency in German and good written and spoken English.

🏝️ Benefits

• Fixed-term employment contract for 12–16 months.

• Daily challenges and a steep learning curve promoting individual development.

• Strong team spirit and open communication.

• International working environment.

• Location: Remote from anywhere in Germany.

• The stability of a large corporation combined with a startup culture and the chance to work in a growing market with strong prospects.