Marketing Manager – Media

This is a fully remote position, open to applicants in Spain.

📋 Description

• Assist in the planning and implementation of performance marketing initiatives across various channels including paid social, search, display, programmatic, video, and others.

• Oversee the weekly marketing promotion calendar in accordance with the Media Plan, ensuring alignment of campaigns, content priorities, football events, and promotional opportunities.

• Track marketing performance through KPIs such as CPL, CPV, CPI, ROAS, and additional relevant metrics.

• Perform analyses of channels and campaigns, summarizing performance insights, key learnings, and recommendations.

• Create Weekly Media Updates and maintain current performance dashboards.

• Develop and brief creative tasks in line with the Media Strategy, collaborating with Creative and User Acquisition teams.

• Validate new creatives across marketing channels and execute first-level quality checks.

• Work in partnership with User Acquisition, Creative, Analytics, and Media stakeholders to coordinate campaigns and share insights.

• Utilize knowledge of football competitions, clubs, players, major events, and fan behavior to pinpoint marketing opportunities and ensure campaigns resonate with football audiences.

⛳️ Requirements

• 5-7 years of experience in Performance Marketing, User Acquisition, Marketing Strategy, Growth Marketing, Paid Media, or a comparable data-driven marketing role.

• Strong grasp of performance marketing principles and experience across critical paid acquisition channels, including Paid Social, Search, Display, Programmatic, and Video.

• Practical experience in analyzing marketing performance and converting data into actionable insights.

• Proficient understanding of performance metrics such as CPL, CPV, CPI, ROAS, and other acquisition and engagement KPIs.

• Experience with reporting tools and performance dashboards, capable of maintaining accurate and dependable recurring reports.

• Proven track record in coordinating marketing campaigns, calendars, and creative workflows among diverse stakeholders.

• Keen attention to detail and a systematic approach to managing ongoing marketing activities.

• Exceptional communication skills with the ability to translate performance data into coherent narratives and support management-level presentations.

• Collaborative mindset with experience working cross-functionally with Marketing, Creative, Analytics, and other teams.

• A genuine enthusiasm for football, with comprehensive knowledge of major competitions, clubs, players, football audiences, and the broader football media landscape.

• Proficiency in English; Spanish is a plus.

• Prior experience in sports, media, or entertainment marketing is advantageous.

• Familiarity with football-focused digital products or audiences is beneficial.

• Experience with subscription-based, streaming, or OTT media products is a plus.

• Background in analyzing organic versus paid performance and understanding the interaction between the two channels is an advantage.

• Experience working across multiple international markets is desirable.

• Additional language skills are favorable.

• Experience utilizing automation or AI tools to enhance marketing reporting, analysis, or operational workflows is a plus.

🏝️ Benefits

• 23 days of PTO plus 14 bank holidays.

• Flexible remuneration system through Coverflex, including: up to €220 for meals, €136 for commuting, and no limit for kindergarten expenses (monthly).

• Annual medical check-up.

• Quarterly bonuses.

• Flash Bonuses.

• Mid-year and year-end retreats.