Marketing Manager – Market Data

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the marketing strategy and plan for Alpaca’s market data product, establishing priorities, budgets, and objectives while measuring impact.

• Design, develop, and implement HubSpot email campaigns targeting existing Trading API and Broker API customers, collaborating with sales and customer service teams.

• Create and oversee the production of sales and marketing materials, including product sheets, pitch decks, case studies, and pricing summaries.

• Develop and manage the events strategy, partnering with the events team to ensure successful execution.

• Collaborate with the Head of PR to formulate and implement a comprehensive PR strategy.

• Conduct research and monitor competitors for product launches, pricing adjustments, and competitive positioning, sharing insights with the broader team.

• Design and administer regular surveys and feedback initiatives with current and prospective market data customers.

• Plan, execute, and refine Google Ads and LinkedIn campaigns.

• Analyze campaign performance and transform customer and competitive insights into actionable recommendations for product and go-to-market strategies.

⛳️ Requirements

• A minimum of 5 years of B2B marketing experience, preferably in fintech, financial services, or SaaS, with a focus on marketing strategy and planning.

• Practical experience in designing, developing, and executing email campaigns using HubSpot (or a comparable marketing automation platform).

• Proven experience in running and optimizing paid advertising campaigns on Google Ads and LinkedIn.

• Demonstrated history of creating sales collateral and collaborating closely with sales and customer-facing teams.

• Exceptional written and verbal communication skills.

• Experience in building and managing event and PR strategies, working with internal teams or agency partners.

• Strong analytical abilities, employing a data-driven approach to assess and enhance campaign performance.

• Keen attention to detail.

🏝️ Benefits

• Competitive Salary & Stock Options

• Health Benefits

• New Hire Home-Office Setup: One-time USD $500

• Monthly Stipend: USD $150 per month via a Brex Card