Marketing Manager – Italy

This is a fully remote position, open to applicants in Italy.

📋 Description

• Develop and implement the local marketing strategy in alignment with the ZOLL CMS Italian operating plan.

• Evaluate market opportunities and determine business requirements.

• Work alongside functional teams to create and execute marketing plans aimed at enhancing LifeVest therapy penetration.

• Partner with the Italian field organization to synchronize strategies and assist in the tactical execution of marketing initiatives with field sales teams.

• Collaborate with the EMEA Medical Education team.

• Identify and cultivate relationships with key opinion leaders (KOLs).

• Launch programs that support LifeVest product adoption and promote the ZOLL brand.

• Contribute insights and assistance to strategies that enhance market penetration and increase access to therapy across the region.

• Offer feedback on the wider EMEA commercial strategy and relay insights to global marketing and product development teams.

• Oversee LifeVest marketing and product management in Italy in conjunction with local sales leadership.

• Assist in market analysis and customer segmentation, along with relevant KPIs.

• Tailor EMEA marketing materials to local clinical needs and market segments.

• Create and implement messaging, promotional content, sales tools, and proof sources.

• Support the field sales organization, including Territory Managers, sales agents, and distributors.

• Collaborate with reimbursement and market access teams to identify evidence requirements for enhanced access in Italy.

• Assist in program-specific evidence generation plans.

• Provide product, competitive, and clinical data analyses to the sales team.

• Support training sessions with various sales organizations.

• Work with the professional relations group on initiatives that boost ZOLL brand recognition and clinical visibility.

• Design and implement promotional programs in conjunction with sales leadership.

• Analyze customer satisfaction data to refine marketing and product strategies.

• Build and maintain relationships with key clinical professionals and organizations.

• Perform additional tasks as assigned by marketing and sales management.

⛳️ Requirements

• A minimum of 5+ years of experience in medical device or pharmaceutical marketing is required.

• At least 3+ years of experience in a marketing or field sales role.

• Exceptional analytical, strategic thinking, and problem-solving abilities.

• Strong verbal and written communication skills.

• Well-developed interpersonal and leadership capabilities.

• Ability to interpret and communicate clinical data effectively.

• Independent thinker with a high level of initiative.

• Proficient in interacting with physicians, customers, and key opinion leaders.

• Robust project management skills.

• Capable of working in a fast-paced, high-visibility environment.

• Fluent in both written and spoken English.

• Ability to collaborate proactively within a Matrix environment, engaging with various functional groups.

• Competent in reading, understanding, and responding in English.

• Skilled in delivering information effectively in one-on-one and small group settings.

• Capable of managing market models and budgets.

• Proactive in interpreting instructions delivered in written, verbal, or diagrammatic form.

• Ability to approach problems constructively and make sound judgment calls.

• Prior experience in product management is advantageous but not required.

• Experience in the cardiac care healthcare sector is beneficial but not mandatory.

🏝️ Benefits

• Approximately 30% travel required.

• Some weekends may be necessary for this role.

• Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions.