Marketing Manager – Freelance Position

This is a fully remote position, open to applicants in Saudi Arabia.

📋 Description

• Develop and execute key components of the marketing strategy for LEAP East to meet commercial goals and revenue objectives.

• Oversee and coordinate both inbound and outbound marketing campaigns, encompassing planning, execution, management, and optimization.

• Enhance online traffic, generate leads, and increase conversions while providing regular updates on performance metrics.

• Analyze visitor and exhibitor digital behavior to enhance channel and campaign efficiency through testing and reporting.

• Utilize Adobe Analytics, Google Analytics, and other third-party tools to pinpoint challenges and prospects.

• Establish benchmarks and KPI targets for digital marketing initiatives.

• Collaborate with partner agencies to design and implement paid advertising campaigns.

• Assess and refine paid marketing efforts using vendor dashboards, Google Analytics, and marketing analytics reports.

• Stay updated on evolving SEO practices and work with stakeholders and agencies on digital marketing campaigns.

• Formulate organic search growth strategies tailored to customer lifecycle phases and international markets.

• Team up with content marketing and blog contributors to develop engaging content.

• Monitor organic search performance by evaluating clickthrough rates, traffic, and conversions.

• Create and execute testing and optimization strategies, including A/B testing, landing pages, and calls to action (CTAs).

• Collaborate with direct reports and the marketing team to implement campaigns that align with KPIs and the overall event/divisional strategy.

• Manage a team of digital marketers by providing direction, feedback, and motivation.

• Generate timely performance reports for campaigns and suggest execution adjustments based on data analysis.

• Identify trends to optimize spending and performance.

• Share valuable insights with the marketing and senior management teams to drive revenue and seize opportunities.

• Plan campaigns aimed at attracting visitors and acquiring exhibitors.

• Oversee the execution of implementation plans, timelines, schedules, Gantt charts, action plans, content calendars, and budget tracking.

• Assist with marketing budgets while maintaining digital budget tracking tools.

• Identify target audiences and key segments.

• Support the development of personas, value propositions, and messaging for key segments and products.

• Deliver prompt and relevant communications across a comprehensive mix of digital channels and enhance the effectiveness of each channel.

⛳️ Requirements

• Extensive experience in a digital marketing position at the managerial level.

• Proficiency in using Eloqua, Adobe Analytics, and Adobe Target.

• Possess an analytical mindset with a penchant for inquiry.

• Solid background in A/B testing for web and email campaigns.

• Experience in PPC and SEO practices.

• Exceptional time management skills with the ability to handle multiple projects simultaneously.

• Capability to work autonomously as well as collaboratively with various stakeholders.

• Proven track record of achieving KPIs for digital channels.

• Experience in database development and growth, including segmentation and personalization.

• Demonstrated experience as a Marketing Manager in events, advertising, or agency settings.

• Familiarity with campaigns in the APAC market.

• Bachelor's Degree or equivalent experience is required.

• Comprehensive understanding and experience in digital marketing, including PPC, SEO, online advertising, and direct marketing.

• Experience in building relationships with partners and stakeholders.

• Significant exposure to design and print suppliers/agencies.

• Strong copywriting capabilities.

• Ability to thrive in a high-pressure environment.

• Excellent verbal and written communication skills in both English and Arabic.

• Proficient in MS Office, particularly in intermediate to advanced PowerPoint, Word, and Excel.

• Technology-savvy with a quick adaptability to new technological solutions.

• Experience using marketing automation tools, preferably Eloqua (desirable).

• Familiarity with CMS platforms (coding knowledge not required) (desirable).

• Experience managing social media through scheduling tools like Sprout Social or Hootsuite (desirable).

• Familiarity with social media listening and sentiment analysis (desirable).

• Experience with marketing analytics and reporting platforms such as Google Analytics or Adobe (desirable).

• Formal qualifications in business/marketing at a higher education level (desirable).

• Experience using Eloqua and/or Adobe Experience Manager (desirable).

• Note: No relocation or sponsorship support is provided.

🏝️ Benefits

• Option for remote work.

• Temporary freelance contract.

• Opportunities for personal development.

• Disability-friendly workplace.

• Support or adjustments during the interview or selection process available upon request.