Marketing Manager – Freelance

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Mentor Immo’s acquisition strategy and marketing framework, collaborating directly with the CEO.

• Formulate the comprehensive marketing strategy, which includes the action plan, prioritization of initiatives, and selection of channels.

• Transform inconsistent acquisition efforts into a steady stream of qualified leads that drive regular sales.

• Evaluate the current setup, identify weaknesses, and suggest specific enhancements.

• Create and execute a VSL sales funnel, covering the script, conversion journey, and technical configuration.

• Regularly test and refine funnels and acquisition channels.

• Assist with the newsletter strategy and editorial guidance.

• Supervise the development of content and visual materials for social media and video platforms.

• Design and oversee Meta Ads and Google Ads campaigns.

• Track and enhance performance to facilitate informed decision-making.

• Manage external vendors, such as graphic designers and videographers, as necessary.

⛳️ Requirements

• Minimum of 5 years of experience in marketing.

• Background in infopreneurship or online business.

• Experience working with a premium or discerning clientele.

• Proven track record in designing and managing sales funnels, including VSLs, with measurable outcomes.

• Experience overseeing performance-driven Meta Ads and Google Ads campaigns.

• Capability to execute a comprehensive digital marketing strategy.

• Skill in developing a structured marketing plan and prioritizing tasks based on their impact.

• Expertise in designing and creating sales funnels with VSLs, along with strong copywriting skills.

• Proficiency in media buying on both Meta Ads and Google Ads platforms.

• Proficient in email marketing and supporting a newsletter strategy.

• Ability to create content and manage a creative team responsible for visual assets and video production.

• Comfortable using standard digital tools, including CRMs, email marketing platforms, social media, and campaign tracking tools.

• Skilled in crafting clear, persuasive messaging tailored to an upscale audience.

• Capable of analyzing performance and adjusting strategies based on results, including analytics and reporting.

• Self-driven, organized, detail-oriented, and adept at prioritizing tasks effectively.

🏝️ Benefits

• Fully remote work environment.

• Flexible working arrangements.

• Gradual increase in working hours.

• Opportunities for advancement as the organization grows.

• Base salary along with performance-based variable compensation, determined by profile and experience.