Marketing Manager – Fixed-Term Contract

This is a fully remote position, open to applicants in United Kingdom, +2 more countries.

📋 Description

• Take responsibility for implementing EMEA marketing strategies and campaigns that are aligned with regional business goals, target demographics, and pipeline objectives.

• Collaborate with Sales leadership to convert market opportunities, customer requirements, and commercial priorities into effective marketing actions.

• Tailor global campaigns, content, and messaging for key EMEA markets.

• Design and execute Account-Based Marketing initiatives for key accounts and priority segments.

• Create account-specific or account-cluster marketing strategies and coordinate personalized content, campaigns, executive events, and engagement tactics.

• Plan and carry out integrated campaigns and events, which include trade shows, executive gatherings, webinars, partner activities, and customer programs.

• Oversee multi-channel demand generation efforts spanning email, paid media, social media, content, and other platforms.

• Collaborate with Practices, Delivery, Product/Solution Marketing, and Corporate Marketing teams.

• Manage relationships with agencies, event coordinators, Atlassian, and other external partners.

• Provide insights to regional leadership based on market trends, customer feedback, campaign performance, and commercial goals.

• Present marketing strategies, outcomes, insights, and recommendations to C-level executives, General Managers, and Director-level stakeholders.

• Monitor engagement, leads, target-account interactions, pipeline contributions, and conversion rates.

• Utilize CRM, marketing automation, and analytics tools to assess effectiveness.

• Oversee EMEA campaign and event budgets while optimizing activities for efficiency and ROI.

• Report to the Marketing Director – Region and work in conjunction with EMEA Sales, Corporate Marketing, Product/Solution Marketing, Practices, Delivery, and EMEA Leadership.

⛳️ Requirements

• Strong experience in B2B marketing, preferably within technology, SaaS, consulting, or professional services sectors.

• Proven track record in developing and implementing Account-Based Marketing (ABM) programs in collaboration with Sales.

• Extensive experience in demand generation, integrated campaigns, events, content, and digital marketing.

• Demonstrated capability to manage senior stakeholders and provide advice to C-Suite and Head-of-level audiences.

• Experience working across various EMEA markets and adapting strategies to suit differing priorities, audiences, and market maturity levels.

• Solid understanding of the B2B sales cycle and the connection between marketing activities and account engagement, pipeline, and business growth.

• Proficient in using CRM, marketing automation, and analytics tools.

• Fluent in English; proficiency in additional European languages is a significant advantage.

• Experience within the Atlassian ecosystem, technology consulting, or enterprise software is beneficial.

• Exceptional skills in stakeholder management, influencing, communication, presentation, and storytelling.

• Strong business acumen, cultural awareness, analytical mindset, and a customer/account-centric approach.

• Proactive and collaborative mindset with a focus on ownership from strategy to execution.

🏝️ Benefits

• Ongoing development opportunities through training, certifications, and community involvement.

• Hybrid work model that supports a healthy work-life balance.

• International and multicultural work environment.

• Flexible remote work policy.

• Choice of equipment (PC or Mac) for work purposes.

• Supportive and collaborative workplace culture.