Marketing Manager, Engagement, Faculty Marketing Programs

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Create and implement customer engagement strategies that enhance product adoption, ensure customer success, and promote retention for specialized learning solutions.

• Act as the engagement marketing leader for customer outreach within Specialized Learning Solutions.

• Guide customer messaging to facilitate the transition of Visible Body and Spark customers to MindTap and the updated core marketing functionalities.

• Oversee onboarding, educational, and usage communications throughout the duration of the product lifecycle.

• Manage communication plans for product launches, migrations, and other initiatives that affect customers.

• Take ownership of the Gale monthly customer newsletter, including editorial planning, content creation, and performance enhancement.

• Develop and implement the Gale social media strategy for the products being supported.

• Integrate customer messaging across the global website, Help documentation, and various digital customer resources.

• Maintain consistent customer communications that highlight product updates, best practices, success stories, and new features.

• Convert new features, product upgrades, and vital initiatives into messaging that resonates with customers.

• Ensure alignment of customer messaging across products, channels, and touchpoints while upholding a cohesive brand voice.

• Evaluate and enhance engagement performance using customer and campaign metrics.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

• Over 5 years of experience in customer marketing, lifecycle marketing, product marketing, or engagement marketing.

• Proven experience in developing customer communications across email, web, social media, and digital platforms.

• Strong project management and organizational capabilities with the ability to manage multiple initiatives simultaneously.

• Exceptional written and verbal communication skills, with the ability to simplify complex product information into customer-friendly messaging.

• Experience working collaboratively with cross-functional teams.

• Familiarity with marketing automation, CRM systems, and customer engagement analytics is preferred.

• A positive and optimistic attitude.

🏝️ Benefits

• Discretionary incentive bonus program with a 10% annual individual target.

• Comprehensive Total Rewards package.

• Reasonable accommodations for qualified individuals with disabilities.