Marketing Manager, DTC E-commerce

This is a fully remote position, open to applicants in Lithuania.

📋 Description

• Develop and implement marketing strategies that align with business objectives.

• Conduct research on customers and market trends to uncover growth opportunities.

• Analyze performance metrics to inform future actions.

• Generate innovative ideas for scaling funnels and marketing campaigns.

• Oversee marketing projects from conception to launch and continuous improvement.

• Craft compelling copy for advertisements, landing pages, and funnels.

• Evaluate design work and provide feedback focused on brand consistency and conversions.

• Direct the creation and optimization of ad creatives in collaboration with the design team.

• Perform quality assurance on landing pages regarding user experience, flow, and functionality.

• Execute A/B testing to enhance conversion rates.

• Work alongside developers to implement website updates and enhancements.

• Act as a liaison between marketing, design, and development teams.

• Prepare project briefs and monitor progress.

• Keep stakeholders updated on project statuses.

• Gather and analyze customer feedback and data.

• Identify customer pain points and areas for improvement.

• Leverage insights to enhance customer acquisition and drive sales growth.

• Utilize GPT, image/video generation tools, and automation platforms to boost execution and experimentation speed.

⛳️ Requirements

• Proven experience as a Marketing Manager or full-stack marketer in the e-commerce sector.

• Practical experience with AI tools, including vibe coding and workflow automation.

• Strong grasp of digital marketing principles and performance marketing.

• Capability to produce clear and persuasive written content.

• Knowledge of conversion rate optimization and website enhancement techniques.

• Data-driven mindset for pinpointing effective selling strategies.

• Excellent organizational and project management abilities.

• Experience collaborating with designers and developers.

• Skill in managing your own schedule and working remotely.

• Background in customer research.

• Focus on e-commerce growth.

• Experience with marketing automation tools is a plus.

• Familiarity with heatmaps, ad management platforms, and analytics tools is advantageous.

• Availability for a minimum of 5 hours during standard EET business hours.

• Capability to work on a contract/freelance or B2B basis with valid self-employment documentation.

🏝️ Benefits

• Complete flexibility in your schedule while working in a fully remote environment.

• Complimentary gym memberships.

• Company-sponsored outdoor activities.

• Personal development budget.

• Generous paid time off including parental leave and vacation days.

• Home office setup budget.

• Strong company culture and a network of unique individuals.