Director, E-Commerce

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the e-commerce strategy for both FSA Store and HSA Store, identifying customer challenges, insights, and key priorities.

• Manage a comprehensive cross-functional roadmap that encompasses merchandising, experimentation, marketing, and product.

• Establish priorities for experimentation, set minimum investment levels, and define standards for assessing impact.

• Lead the onsite personalization strategy, incorporating identity and data dependencies, in collaboration with paid marketing and CRM efforts.

• Integrate the telehealth services into the primary shopping experience through eligibility unlocks, condition journeys, and commercial planning.

• Take charge of metrics such as conversion rate, average order value, and contribution per session, with a focus on improving checkout and mobile experiences.

• Supervise launches, ensure catalog and feed integrity, manage release QA, and oversee the commercial calendar.

• Convert strategy into engineering briefs complete with acceptance criteria, negotiate priorities, and ensure delivery of completed work.

• Present site performance metrics to the executive team.

• Lead and mentor a team of eight, including four managers, and establish clear progression paths.

• Report directly to the VP of Growth Marketing and collaborate with engineering, paid media, lifecycle, creative, and merchandising teams.

• Provide a documented site strategy and consolidated roadmap within 90 days; initiate live experiments and funnel enhancements by the 6-month mark; achieve measurable improvements in conversion and contribution, as well as establish a functional product practice within 12 months.

⛳️ Requirements

• At least 8+ years of experience in ecommerce, digital product management, or growth, including ownership of a transactional site's P&L contributions.

• Proven experience in running or managing an experimentation program, with a clear perspective on test design, statistical rigor, and cumulative impact measurement.

• Strong grasp of product management fundamentals: discovery, briefs, acceptance criteria, and prioritization under constraints.

• Proficiency in data analysis; ability to independently evaluate a sales funnel.

• Experience with enterprise CMS; Salesforce Commerce Cloud is highly preferred.

• Proven ability to deliver projects through an engineering organization that you do not oversee.

• Strong leadership skills, with a focus on developing managers and uplifting team standards.

• Solid financial knowledge; comfortable with contribution margin metrics, not just revenue figures.

• Familiarity with businesses offering both products and online services, especially in telehealth or virtual care, is a plus.

• Background in benefits, insurance, healthcare, or financial services is advantageous.

• Hands-on experience with platforms such as AB Tasty, Builder.io, Constructor, or similar tools is a bonus.

• Experience in establishing a product function from the ground up is a plus.

• Previous experience in a private equity-backed environment is beneficial.

• Must be available to work during EST hours.

🏝️ Benefits

• Discretionary Annual Bonus Eligibility: Up to 20%

• Medical, Dental, Vision, and 401K with a company match

• Dependent Care, FSA & HSA accounts

• Paid Parental & Bonding Leave

• Flexible PTO & office closure on all major holidays

• Monthly wellness & internet reimbursements

• Professional development opportunities, including certification support & leadership coaching

• Mental Health resources

• 100% remote position available within the United States