Director of Ecommerce

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of Shopify's revenue and profitability, aiming for a net profit margin of no less than 15%

• Manage paid media campaigns on Meta and other platforms to achieve unit economics, targeting a Meta ROAS of a minimum of 2.5

• Conduct high-velocity creative testing utilizing AI-generated content, creator videos, UGC, and in-house production

• Initiate new funnels that meet monthly KPI benchmarks

• Create product bundles and ascension paths

• Enhance the homepage, collection, and product pages to boost conversion rates

• Generate revenue through email and SMS marketing using Klaviyo and Postscript, aiming for at least 25% of Shopify revenue

• Maintain a 30-day GPLTV to CAC ratio exceeding 3

• Collaborate with the Amazon team to ensure that launches benefit both Shopify and Amazon platforms

• Comprehend and incorporate TikTok Shop into the social-commerce landscape

• Lead ecommerce operators with defined ownership, weekly operating rhythms, and performance scorecards

• Recruit and supervise freelancers and contractors as output increases

• Provide weekly scorecards and P&L evaluations

• Prepare monthly plans and forecasts for the CEO

• Document playbooks for effective funnel management

• Ensure store and advertising compliance

• Transform repeat tasks into AI-assisted workflows

• Safeguard and enhance the Hadley Designs brand across advertisements, website pages, and customer interactions

• Scale the direct-to-consumer business to surpass $20M in profitable revenue

⛳️ Requirements

• 5 to 10+ years of experience in scaling DTC ecommerce brands on Shopify utilizing paid social

• Demonstrated success in growing brands beyond $20M in revenue

• Experience in managing a P&L and achieving revenue and profit goals

• Comprehensive understanding of the complete D2C lifecycle across Shopify, Amazon, and TikTok Shop, including the Amazon halo effect

• Background in managing or collaborating in social commerce

• Proven experience in building and leading a team

• Strong expertise in Meta ads and rapid creative testing, including AI-assisted creative workflows

• Practical experience with Shopify, Klaviyo, and Postscript

• Knowledge of bundles, upsells, and lifetime value (LTV)

• Proficient in writing and assessing high-converting landing pages

• Capable of leading a remote team with established weekly routines

• Daily application of AI tools to enhance productivity

• Familiarity with CRM systems and documented Standard Operating Procedures (SOPs)

• Completion of a Culture Index assessment and case study prior to interviews

• Conduct phone-based reference checks

🏝️ Benefits

• Remote-first work environment

• Paid time off and designated holidays

• Access to educational resources and opportunities for professional growth

• Complimentary Hadley Designs products

• Regular engagement with leadership, including the CEO

• Stability derived from over a decade as a family-founded, mission-driven brand