Director of Ecommerce

This is a fully remote position, open to applicants in Mexico, +5 more countries.

📋 Description

• Own the Shopify profit and loss, revenue, and profitability, aiming for a net profit margin of no less than 15%

• Manage Meta and other paid media to achieve unit economics, targeting a Meta return on ad spend of at least 2.5

• Conduct high-speed creative testing utilizing AI-generated content, creator videos, user-generated content, and in-house production

• Launch new funnels that achieve monthly key performance indicator thresholds

• Develop bundles and ascension paths

• Optimize the homepage, collection, and product pages to enhance conversion rates

• Drive email and SMS marketing to contribute at least 25% of Shopify revenue via Klaviyo and Postscript

• Maintain a 30-day gross profit lifetime value to customer acquisition cost ratio above 3

• Collaborate with the Amazon team to ensure launches benefit both Shopify and Amazon

• Understand and integrate TikTok Shop into the customer journey

• Lead ecommerce operators with clear ownership, weekly operational rhythms, and scorecards

• Hire freelancers and contractors as output increases

• Provide a weekly scorecard and profit and loss review

• Present a monthly plan and forecast to the CEO

• Document playbooks for operational funnels

• Keep the store and advertisements compliant

• Transform repeat tasks into AI-assisted workflows

• Safeguard and enhance the brand across ads, pages, and customer interactions

• Scale the direct-to-consumer business to over $20 million in profitable revenue

⛳️ Requirements

• 5 to 10+ years of experience in scaling direct-to-consumer ecommerce brands on Shopify with a focus on paid social

• Proven success in growing brands beyond $20 million in revenue

• Experience managing a profit and loss statement and meeting revenue and profit objectives

• Comprehensive understanding of the complete D2C lifecycle across Shopify, Amazon, and TikTok Shop, including the Amazon halo effect

• Experience running or collaborating with social commerce initiatives

• Proven track record in building and leading teams

• High proficiency in Meta advertising and rapid creative testing, including AI-assisted creative workflows

• Practical experience with Shopify, Klaviyo, and Postscript

• Knowledge of bundles, upsells, and lifetime value metrics

• Ability to write and evaluate a landing page that effectively converts

• Comfortable leading a remote team with regular weekly meetings

• Daily use of AI tools to increase efficiency

• Experience working within a CRM and adhering to documented standard operating procedures

• Completion of a Culture Index assessment and case study required prior to interviews

• Reference checks will be conducted via phone

🏝️ Benefits

• Remote-first work environment

• Paid time off and holidays

• Access to educational resources and professional development opportunities

• Complimentary Hadley Designs products

• Regular engagement with leadership, including the CEO

• Stability from over a decade as a family-founded, mission-driven brand