Marketing Manager – Defense & Intelligence

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of co-marketing initiatives with Rocket.Chat's primary partners in NORAM, including system integrators, resellers, and technology alliances focused on defense and intelligence.

• Spot opportunities for collaborative activities (campaigns, webinars, events, content, offers) and convert them into pipeline.

• Cultivate strong relationships with partner marketing and sales teams to identify gaps and opportunities for pipeline development.

• Distribute a regular partner newsletter to keep partners informed about product updates, campaigns, and enablement materials.

• Develop partner and customer-facing materials and presentations that align with Rocket.Chat's value proposition.

• Oversee Market Development Funds, ensuring allocation and usage align with joint marketing goals.

• Maintain ongoing alignment with sales regarding target accounts, programs, and personas.

• Modify marketing strategies and campaigns based on feedback from sales and partners in the field.

• Assist sales with materials, RFI and RFP responses, proposals, and presentations.

• Plan, execute, and optimize paid campaigns on platforms such as LinkedIn, Google, Bing, Reddit, and AI search.

• Manage Rocket.Chat's sector social media presence, primarily on LinkedIn.

• Create and distribute customer- and partner-facing newsletters.

• Evaluate campaign performance using metrics related to pipeline, ROI, lead conversion, and engagement KPIs.

• Produce blog posts, case studies, solution briefs, one-pagers, and social media content tailored for defense and intelligence audiences.

• Support video production efforts, including social clips and product and partner videos.

• Organize and execute partner-led trade shows, conferences, webinars, and briefings.

• Manage event promotions through follow-ups, concentrating on booked meetings and generated pipeline.

• Leverage AI for content and video creation, campaign setup, research, sales materials, RFI responses, and reporting.

• Explore new applications of AI in daily marketing activities.

• Collaborate with sales, product, and marketing teams to ensure alignment with business objectives.

• Manage relationships with external vendors such as design agencies and event organizers.

⛳️ Requirements

• 4+ years of experience in B2B or B2G technology marketing, with a strong emphasis on channel and partner marketing within the defense and intelligence sector.

• Demonstrated experience in marketing to US defense, military, and intelligence entities, coupled with a deep understanding of their purchasing processes, key primes and integrators, and the terminology used by operators and program offices.

• Proven success in running co-marketing initiatives with system integrators, resellers, or technology alliances that resulted in measurable pipeline growth.

• Hands-on experience executing paid campaigns across LinkedIn, Google, Reddit, and AI search.

• Comprehensive marketing skills across paid digital, social, content, email and newsletters, and events.

• Practical experience utilizing AI tools for content creation, video production, research, and campaign management.

• Proficiency in marketing automation and sales tools (e.g., HubSpot, Apollo), CRM systems (e.g., Zoho), and analytics platforms (e.g., Google Analytics).

• Ability to craft clear, mission-driven messaging aimed at defense and intelligence buyers.

• Skill in converting messaging into sales presentations, materials, content, and responses to RFIs and proposals.

• Strong project management capabilities, with the ability to manage multiple initiatives simultaneously with minimal oversight.

• Exceptional written and verbal communication skills.

• Bachelor's degree in marketing, communications, business, or a related discipline.

🏝️ Benefits

• Remote-First: Work remotely as part of a distributed team.

• Flexible Working Hours: Enjoy flexibility in organizing your daily schedule.

• Multicultural and Global Team: Collaborate with team members across more than 15 countries.

• Flexible PTO: Take the time necessary to recharge.

• Birthday Day-Off: Celebrate your birthday with a day off.

• Holidays and Vacation Days: Time to fully disconnect and relax.

• Courses and Books Sponsorship: We support ongoing learning and professional development.

• Language Classes Benefit: Enhance your communication skills by learning new languages.

• Stock Options: Share in the company’s success.

• Company Equipment: Receive tools to work efficiently and comfortably.

• Remote Benefit: A monthly allowance to support your home office setup.