Marketing Manager – Customer Advocacy

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop and expand Darktrace's customer advocacy initiative.

• Take ownership of the worldwide strategy for customer narratives, endorsements, speakers, peer reviews, customer insights, and advocacy engagement.

• Spearhead the advancement of the advocacy technology framework and create AI-driven and agentic workflows.

• Create initiatives to discover, recruit, nurture, and mobilize customer champions on a global scale.

• Establish enduring connections with customer champions and executive stakeholders.

• Generate a worldwide pipeline of customer narratives, proof points, testimonials, and success stories that align with revenue objectives.

• Collaborate with Regional Marketing, Demand Generation, Corporate Affairs, Brand, Analyst Relations, and Sales teams.

• Integrate customer perspectives into campaigns, events, analyst interactions, media opportunities, and sales strategies.

• Manage global peer review initiatives across Gartner Peer Insights and G2.

• Facilitate customer involvement in analyst evaluations, executive interactions, speaking engagements, and strategic reference activities.

• Assess and report on the impact of advocacy across program participation, content creation, reviews, and business influence.

⛳️ Requirements

• Over 4 years of experience in B2B SaaS Marketing and at least 2 years focused on Customer Advocacy or Customer Marketing.

• Cybersecurity experience is preferred.

• Demonstrated success in establishing or enhancing customer advocacy and storytelling programs, including the development of customer narratives, endorsements, reviews, speakers, or executive advocacy initiatives.

• Experience utilizing AI tools and agentic workflows to enhance productivity, unveil insights, streamline operations, and scale customer engagement initiatives.

• Strong cross-functional leadership capabilities and experience collaborating across Marketing, Sales, and Customer Success teams.

• Proficient with advocacy platforms, CRM systems, and marketing technologies such as Champion, Salesforce, Gainsight, HubSpot, or comparable platforms.

• Excellent communication, stakeholder management, and program management abilities.

• Capable of balancing strategic thought with practical execution in a dynamic environment.

• Strong relationship management skills across both internal and external networks.

• Willingness to travel up to 25%.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance, including coverage for dependents.

• Paid parental leave.

• Discounted pet insurance.

• Life insurance coverage.

• Commuter benefits.

• 401(k) plan.

• Employee Assistance Program.