Marketing Manager – China

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take charge of and develop BiG’s comprehensive marketing strategy, which encompasses positioning, demand generation, branding, content creation, events, and marketing operations.

• Establish positioning, messaging, target demographics, channel strategies, and a marketing roadmap for both China and international markets.

• Enhance and refine marketing capabilities, processes, systems, and operational rhythms.

• Collaborate with Business Development and Licensing teams to create qualified opportunities and expedite commercial discussions.

• Formulate demand-generation strategies and campaigns aimed at game developers, licensors, and partners.

• Lead the content and thought-leadership strategy across LinkedIn, WeChat, webinars, industry media, case studies, customer success stories, and additional channels.

• Design marketing strategies for events such as ChinaJoy, Gamescom, GDC, webinars, partner announcements, and IP launches.

• Identify and craft narratives around partnerships, market trends, customer achievements, IP opportunities, and BiG’s position within the gaming ecosystem.

• Set KPIs and reporting frameworks for pipeline management, lead generation, engagement metrics, brand visibility, and commercial goals.

• Leverage data to enhance, modify, automate, or discontinue activities as necessary.

• Utilize AI and automation to transform workflows, boost output quality and efficiency, generate leads, and minimize manual labor.

• Manage and optimize the marketing technology stack, which includes HubSpot, CRM workflows, email automation, landing pages, analytics, and supplementary tools.

• Develop scalable lead-generation and nurturing processes in collaboration with the Business Development team.

• Oversee external agencies, freelancers, partners, and internal stakeholders.

• Execute vital campaigns, content, pages, communications, or workflows when necessary.

• Continuously assess and advance BiG’s marketing function as the business, product offerings, and partnerships evolve.

⛳️ Requirements

• A minimum of 5 years of experience in B2B marketing, gaming, technology, SaaS, licensing, entertainment, or a related field.

• Proven experience in owning marketing strategy rather than merely executing campaigns created by others.

• Capability to convert commercial or business goals into marketing priorities, plans, and measurable results.

• Demonstrated experience in building or significantly enhancing a marketing function, capability, process, channel, or program from the ground up.

• Strong independent decision-making abilities and capacity to operate with minimal structure or predefined processes.

• Comprehensive understanding of B2B demand generation, content marketing, lifecycle marketing, brand positioning, and marketing operations.

• Proficiency in using HubSpot or similar CRM/marketing automation platforms.

• Practical experience in utilizing AI tools and automation within marketing workflows.

• Strong analytical skills with experience in defining KPIs, measuring performance, and making data-driven prioritization choices.

• Excellent project and stakeholder management capabilities.

• Exceptional written and verbal communication skills in English.

• Ability to function effectively within global, distributed teams.

• Genuine passion for gaming, entertainment, intellectual property, and technology.

• Native proficiency in Chinese (Mandarin) is essential.

🏝️ Benefits

• Allowance for purchasing your own device or equipment.

• Variable compensation through an annual bonus program.

• Work remotely from anywhere in the world.

• Flexible working hours.

• Unlimited paid time off.

• Flexible payment currency options.

• Trust and freedom to experiment, learn quickly from failures, and make a meaningful impact.

• Opportunities for career acceleration and growth.

• Direct access to management for proposing ideas.

• A vibrant, fast-learning, supportive, and diverse global team community.