Marketing Manager, Campaigns

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the creation, coordination, and launch of patient engagement, quality, partner marketing, and program initiatives.

• Take ownership of campaign project plans, timelines, launch checklists, status tracking, dependencies, and cross-functional collaboration.

• Facilitate campaign requirements across various departments including Marketing, Clinical Operations, Growth, Technology, Data, Compliance, vendors, and Market Operations.

• Assist in the implementation and ongoing execution of patient engagement campaigns, encompassing both Evergreen-branded and white-labeled versions.

• Contribute to top-of-funnel and engagement campaigns as well as other patient-facing communication workflows.

• Create, modify, and maintain campaign assets, materials for patients and providers, partner launch documents, email and SMS content, website text, and associated marketing collateral.

• Tailor materials and launch processes for new patient programs.

• Organize review, approval, compliance, testing, deployment, and launch readiness procedures.

• Maintain campaign calendars, asset libraries, project trackers, templates, and standardized operating processes.

• Assist with campaign reporting, performance evaluations, documentation of insights gained, and identification of opportunities for optimization.

• Manage routine marketing requests related to patient materials, provider materials, website updates, company intranet, and emerging program requirements.

• Report directly to the Marketing Director.

• Carry out other duties consistent with the role as assigned.

⛳️ Requirements

• A Bachelor’s degree in marketing, communications, business, healthcare administration, or a related discipline; equivalent experience may be considered.

• A minimum of 4 years of experience in marketing, campaign management, marketing operations, partner marketing, healthcare marketing, or a similar role.

• Proven experience in managing multiple campaigns or cross-functional projects from planning through launch and post-launch support.

• Excellent project management, stakeholder coordination, writing, editing, organizational, and attention-to-detail skills.

• Experience in developing or coordinating patient, provider, partner, digital, email, SMS, or multi-channel marketing materials.

• Ability to thrive in a fast-paced, remote, cross-functional environment with changing priorities and manual or developing campaign infrastructure.

• Intermediate proficiency with MS Office Suite, including Outlook and Teams.

• A home internet connection must support a minimum download speed of 25 Mbps and upload speed of 10 Mbps; recommended connections are cable, fiber, or DSL directly linked to the internet device.

• Employees must work from a dedicated space free from ongoing interruptions to safeguard member PHI/HIPAA information.

• Preferred: Experience in healthcare, value-based care, kidney care, patient engagement, regulated-content, or partner-customized marketing.

• Preferred: Familiarity with campaign management platforms, CRM tools, marketing automation, SMS/email deployment, project management tools, content management systems, or analytics/reporting tools.

• Preferred: Experience in creating repeatable templates, launch playbooks, campaign calendars, asset libraries, or marketing operations processes.

🏝️ Benefits

• Paid time off starting at 4 weeks for full-time employees.

• 12 paid holidays each year.

• Medical, dental, vision, and life insurance, which includes an HSA with employer match.

• Reimbursement for continuing medical education for eligible positions.

• A 401(k) program where Evergreen matches contributions up to 4% after six months of employment.

• Paid parental leave.

• A comprehensive training and development program that commences with onboarding and continues throughout your career with Evergreen Nephrology.

• Evergreen will provide remote employees with telephony applications and equipment necessary to fulfill the business requirements for their role.