Marketing Manager – B2B Social Media, Community Building

This is a fully remote position, open to applicants in Poland, +2 more countries.

📋 Description

• Formulate and implement B2B social media and community engagement strategies that align with business and marketing goals.

• Oversee social media projects from start to finish, including content planning, execution, publishing, and performance evaluation.

• Produce captivating, high-quality English-language content aimed at B2B audiences, addressing expert-driven and industry-specific subjects.

• Cultivate and expand professional communities across pertinent social media platforms.

• Enhance audience engagement and development.

• Collaborate with internal teams, senior stakeholders, industry experts, and external partners on content projects.

• Discover opportunities to enhance social media performance and introduce innovative content formats and relevant channels.

• Track and evaluate social media metrics, optimizing strategies based on performance data.

• Manage multiple projects and priorities, ensuring timely delivery and consistent content quality.

• Take ownership of social media processes, proactively identifying challenges and implementing enhancements.

⛳️ Requirements

• Over 6 years of experience in marketing, social media management, content creation, or digital marketing.

• Native Russian speaker.

• Proficient in English at B2+ level, with strong written and verbal communication skills.

• Exceptional copywriting abilities in English, including for complex B2B and expert topics.

• In-depth knowledge of B2B social media, including content strategy, formats, tone of voice, engagement, community building, expert content, analytics, and performance.

• Excellent management capabilities: multitasking, prioritization, autonomy, and handling multiple projects and deadlines efficiently.

• Strong communication skills for interaction with teams, senior stakeholders, experts, and external partners.

• Current awareness of digital trends, content formats, social media mechanics, and modern audience preferences.

• Capability to manage projects from ideation and briefing through to execution, publishing, and performance analysis.

• Ability to identify growth opportunities, new formats, topics, channels, and improvements.

• Strong analytical and structured thinking skills; adept at working with data and adjusting strategies based on outcomes.

• Capacity to thrive in a fast-paced environment and transition between priorities while maintaining quality.

• Strong sense of ownership and the ability to drive tasks to completion.

• Experience in iGaming, fintech, tech, or SaaS is advantageous.

• Background in an SMM, creative, or digital agency is a plus.

• Experience working with B2B audiences and expert content is a plus.

• Familiarity with community building and professional communities is an asset.

• Experience with LinkedIn, Telegram, and other B2B-relevant platforms is a plus.

• Experience with personal brands of senior executives or industry experts is a plus.

• Proficiency in Ukrainian or Belarusian is a strong advantage.

🏝️ Benefits

• Private health insurance.

• Sports benefits.

• Comprehensive Mental Health Program.

• Free online English lessons.

• Local language courses.

• Paid time off.

• Maternity leave support.

• Referral program rewards.

• Opportunities for upskilling, internal workshops, and participation in professional conferences and corporate events.