Marketing Manager, B2B Demand Gen

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Implement B2B demand generation strategies, lead nurturing, and conversion efforts in line with company growth objectives.

• Provide regular updates on progress and key marketing metrics.

• Guide, mentor, and develop a small team of marketing specialists and coordinators.

• Collaborate with the sales team on pipeline objectives, lead scoring, and the marketing-to-sales transition processes.

• Design and oversee multi-channel demand generation campaigns, including SEO, SEM, paid social, email nurturing, ABM, and webinars.

• Manage content activation efforts across case studies, whitepapers, blog posts, social proof assets, and thought leadership initiatives.

• Direct and manage marketing automation and CRM tools to monitor funnel performance and campaign metrics.

• Assess and enhance the website and online assets, while supervising conversion rate optimization efforts.

• Oversee the company's social media presence and brand management.

• Manage relationships with external agencies and vendors for design, PR, and event coordination.

• Take responsibility for KPI reporting, which includes MQLs, SQLs, pipeline contribution, customer acquisition costs, and campaign ROI, and present findings to leadership.

• Act as the marketing representative in cross-functional planning with sales, operations, and company leadership.

⛳️ Requirements

• A minimum of 5 years of experience in B2B marketing, with at least 2–3 years in team management or leadership roles.

• At least 3 years of marketing experience targeting the U.S. market, or 5 years within the broader North American market.

• A proven track record in B2B services marketing; experience in BPO, IT services, or professional/managed services is highly preferred.

• Familiarity with marketing complex services that involve sales cycles exceeding 6 months.

• Demonstrated success in building, revitalizing, and scaling demand generation programs that yield substantial pipeline results.

• Practical experience with marketing automation and CRM platforms such as HubSpot, Zoho CRM, or Salesforce that require integrations.

• A data-driven marketing mindset with the ability to take ownership of KPIs and report results to senior leadership.

• Must reside in the U.S.A. or Canada and work effectively across North American time zones, primarily during East Coast hours.

• A bachelor's degree or equivalent practical experience is required.

• Exceptional written and verbal communication and persuasive skills.

• Ability to articulate the language of specific BPO industry sectors and translate complex service offerings into sector-specific value propositions.

• Preferred experience in marketing outsourcing services to mid-market decision-makers.

• Experience managing long sales cycle demand generation across various industry sectors is preferred.

• Preferred experience in marketing CX, F&A, or ITO solutions and portfolios.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and career advancement.

• Collaborative and inclusive company culture.