Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Enhance social media outreach to increase membership.

• Engage European and US freight forwarders to join the network and direct Asia–Europe volumes through the Hong Kong procurement hub.

• Manage the social media presence, beginning with LinkedIn and expanding to WeChat.

• Develop platform-specific content, campaigns, and profiles for leadership and network teams.

• Execute campaigns and present the company's narrative to freight and logistics trade media.

• Create presentations, sales pitches, and member materials in collaboration with commercial and product teams.

• Collaborate with the Hong Kong procurement team to highlight offerings.

• Prepare marketing collateral for trade shows and industry events, including decks, one-pagers, and social media posts.

• Brief and coordinate with freelancers or other support staff.

• Monitor reach, engagement, and member growth, and provide reports on results.

• Report to the Director of Global Network and work closely with commercial, product, and procurement teams.

⛳️ Requirements

• A minimum of 5 years of B2B marketing experience with an emphasis on social media, preferably in freight, logistics, B2B services, SaaS, membership, or network organizations.

• Demonstrated success in increasing reach and engagement on LinkedIn, both organically and through paid efforts.

• Background in freight, logistics, or a related industry, or experience in marketing to logistics professionals, ideally including freight forwarder networks or membership organizations.

• Strong understanding of social media algorithms and the factors that drive reach.

• Proficient in English with exceptional writing and presentation skills, including sales pitches, decks, and media proposals.

• Comfortable utilizing AI tools in daily tasks.

• Proactive, self-motivated approach with the ability to advance work independently.

• Excellent collaboration skills across teams and time zones.

• Proficiency in Mandarin or Cantonese is a plus.

• Previous experience in preparing materials for events or trade fairs is a plus.

🏝️ Benefits

• Competitive salary and equity options.

• Flexible working arrangements (Remote, London).

• 25 days of paid time off (PTO).

• A dynamic, fast-paced work environment with a mission-driven team.