Marketing Manager

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop and implement the comprehensive marketing strategy and campaigns for VirtuHire.

• Oversee and enhance VirtuHire's presence on LinkedIn, Instagram, and TikTok.

• Manage and optimize the VirtuHire website, focusing on content, SEO, and lead generation opportunities.

• Plan and oversee Google Ads and Meta advertising initiatives.

• Create and manage email marketing campaigns, newsletters, and client communications.

• Produce engaging content, including written materials, short-form videos, and thought leadership pieces.

• Identify avenues to attract new clients and generate inbound leads through digital marketing efforts.

• Explore and develop podcasting, video, and other content opportunities for VirtuHire.

• Identify suitable PR agencies, publications, podcasts, and industry partnerships in both the UK and US.

• Monitor marketing performance, analyze outcomes, and continuously optimize campaigns.

• Keep abreast of new marketing platforms, trends, AI tools, and opportunities.

⛳️ Requirements

• A minimum of 5 years of marketing experience, preferably in a rapidly growing B2B, technology, recruitment, professional services, or similar sector.

• Demonstrated expertise in developing and executing an end-to-end marketing strategy.

• Strong practical experience across social media, content, and digital marketing.

• Familiarity with LinkedIn, Instagram, and TikTok.

• Experience in managing Meta and Google Ads campaigns.

• Proficiency in email marketing and newsletter creation.

• Excellent copywriting and content creation abilities.

• Proven track record of utilizing marketing for lead generation and business expansion.

• Solid understanding of digital marketing analytics and performance metrics.

• A commercially minded, creative, and highly proactive individual.

• Ability to work independently and take ownership of the marketing function.

• Experience in PR, podcasts, influencer marketing, or media relations is a plus.

• Familiarity with AI and marketing automation tools would be advantageous.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.