Marketing Manager

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take full ownership of the company's marketing pipeline from start to finish, collaborating with the founder to set lead targets while managing search, social, outbound, and paid acquisition efforts.

• Oversee website messaging, promotional offers, landing pages, case studies, outcomes, and client testimonials.

• Manage source-to-close attribution, cost per booked call, and lead-to-client conversion metrics.

• Establish campaign standards for client accounts across SEO, social media, email, and paid marketing.

• Create repeatable playbooks for client delivery, covering onboarding, content creation, nurture sequences, and reporting.

• Recognize at-risk accounts and take proactive measures to uphold client guarantees.

• Communicate client results and marketing strategies using clear and straightforward language.

• Determine weekly priorities and lead a team of four remote specialists in areas such as engagement, content creation, web development, and automation.

• Facilitate a weekly remote team meeting to document decisions and ensure month-end transparency.

• Mentor team members to empower them in managing client accounts independently.

⛳️ Requirements

• Proven expertise in paid acquisition through Meta and Google, including experience in developing and scaling campaigns, performing CPL or ROAS analysis, and conducting structured testing of creative, audience, and offers.

• Strong technical knowledge of SEO and local SEO practices.

• Experience in keyword-to-intent mapping and developing content strategies.

• Strategies for building authority that protect client websites.

• Practical experience with email and CRM automation, including nurture, onboarding, and reactivation sequences.

• Understanding of deliverability essentials and strategies for improving sender reputation.

• Development of organic social strategies, including content calendars focused on offers and lead capture.

• Proven track record of growing an engaging audience while maintaining a consistent brand voice across multiple accounts.

• At least 5 years of experience in marketing.

• Minimum of 1 year working in an agency or multi-client setting.

• Direct experience in managing people, including remote team members.

• Competency in building reports, interpreting marketing metrics, and identifying underperforming channels.

• Ability to engage hands-on across the complete marketing funnel and across all four specified channels.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible work arrangements, including remote options.

• Opportunities for professional development and career advancement.

• Collaborative and innovative work environment.