Marketing Manager

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Create and implement Excab's marketing strategy in accordance with the company's growth goals.

• Develop and establish the marketing function within the company, including processes, tools, reporting, and performance evaluation.

• Convert the marketing strategy into annual plans, priorities, budgets, and a synchronized marketing calendar.

• Collaborate with sales leadership to enhance revenue growth, customer engagement, and sales effectiveness.

• Guide Excab's brand positioning and ensure uniformity across all customer-facing platforms.

• Implement, develop, and oversee CRM, marketing automation, website platforms, and analytics tools.

• Design and manage email marketing campaigns, automated workflows, and customer nurturing programs.

• Create and maintain audience segmentation, marketing lists, forms, landing pages, and lead-management systems.

• Update and manage the company website while coordinating SEO and website optimization efforts.

• Generate and oversee content across the website, email, social media, print, and internal communication channels.

• Manage the digital asset library, which includes images, videos, and marketing content.

• Uphold and maintain Excab's brand standards and visual identity.

• Create brochures, sell sheets, product guides, flyers, presentations, and other marketing materials.

• Assist with product launches and strategic initiatives through marketing content.

• Plan, coordinate, and carry out trade show participation and industry events.

• Collaborate with sales to create marketing programs, customer communications, and sales-support materials.

• Monitor marketing impact and offer data-driven insights to company leadership.

• Work in cooperation with sales, operations, purchasing, finance, manufacturer partners, and external vendors.

• Manage relationships with agencies, photographers, printers, and other marketing partners.

• Develop and oversee the annual marketing budget and suggest future marketing investments and resources.

⛳️ Requirements

• Proven experience in building, enhancing, or scaling marketing programs, processes, and capabilities.

• In-depth understanding of B2B marketing strategy, customer engagement, sales enablement, and revenue-driven marketing.

• Familiarity with CRM and marketing automation platforms, preferably HubSpot.

• Strong working knowledge of digital marketing, content marketing, email marketing, social media, SEO, and website management.

• Excellent copywriting, editing, content development, and verbal communication skills.

• Proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Ability to analyze marketing and customer data, interpret results, and translate findings into actionable recommendations.

• Strong organizational and project management skills, capable of setting priorities, managing multiple initiatives, and meeting deadlines.

• Initiative and the capacity to work independently in a developing marketing processes and infrastructure environment.

• Effective collaboration with sales, operations, purchasing, finance, leadership, manufacturer partners, and external vendors.

• Strong problem-solving abilities, sound judgment, adaptability, and a mindset focused on continuous improvement.

• Clear communication skills to convey marketing strategy, performance, and recommendations to company leadership.

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

• At least five years of progressive marketing experience, ideally in a B2B distribution, manufacturing, construction, or industrial environment.

• Previous experience in establishing or significantly enhancing a marketing function, program, or infrastructure is highly preferred.

• Capability to occasionally lift and move marketing materials, trade show displays, and product samples weighing up to 50 lbs.

• Willingness to travel as necessary for trade shows, customer visits, company meetings, and industry events.

• Specific vision abilities required include close vision, color vision, and the ability to adjust focus.

🏝️ Benefits

• Exempt pay status.

• Fully remote work arrangement.