Marketing Manager

This is a fully remote position, open to applicants in Italy.

📋 Description

• Develop and implement the Italian brand and marketing strategy by aligning global objectives with local consumer insights.

• Establish the marketing activation calendar and spearhead the planning and execution of 360° campaigns across all pertinent channels.

• Assist in defining the local product portfolio focus based on market demands and opportunities.

• Direct integrated brand campaigns by briefing brand-compliant assets customized for the Italian audience.

• Oversee agencies to ensure timely and high-quality execution of campaigns.

• Monitor key brand metrics and campaign performance to foster continuous improvement.

• Collaborate across functions to provide a cohesive brand experience across D2C and retail channels.

• Lead retail media and shopper marketing initiatives with major Italian retailers.

• Act as the brand custodian for Italy, ensuring consistency in tone, messaging, and visual identity.

• Partner with local Commercial teams and stakeholders to align marketing efforts with market objectives.

• Track competitors, trends, and new market opportunities to develop actionable plans.

⛳️ Requirements

• 4–6 years of experience as a Brand or Marketing Manager in consumer goods within FMCG, responsible for revenue exceeding 50 million.

• Strong expertise in brand development and integrated campaigns, including mass media, influencers, and retail media within the Italian market.

• Practical experience in D2C environments, social media (Meta, TikTok), retail media, and shopper marketing.

• Capability to create impactful and consistent digital consumer journeys.

• Strong project management skills and ability to collaborate across functions.

• Strategic, creative, and data-driven mindset with proficiency in utilizing digital marketing tools.

• Fluent in both English and Italian (written and spoken).

🏝️ Benefits

• Flexible working hours and options for remote work.

• Workation opportunities.

• 28 days of vacation per year.

• Attractive employee discounts.

• Continuous opportunities for professional development and increased responsibility.

• A diverse and inclusive workplace culture.

• A strong sense of team spirit.