Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Implement and enhance integrated demand generation campaigns through email, paid, organic, and partner channels to increase pipeline and brand awareness.

• Assist in the planning and on-site execution of conferences and trade shows, encompassing logistics, booth strategies, staffing coordination, and follow-ups before and after events.

• Support brand marketing initiatives, ensuring consistency in messaging, developing content, and creating campaign materials.

• Contribute to product marketing activities, including product launches, sales enablement content, and positioning strategies.

• Collaborate with channel and technology partners on co-marketing initiatives, joint content creation, and shared events.

• Oversee marketing programs within HubSpot, managing campaign setups, email distributions, landing pages, and workflow automation.

• Monitor, analyze, and report on campaign performance and return on investment (ROI).

• Manage vendor and event budgets, timelines, and deliverables effectively.

• Report directly to the Director of Marketing.

• Work in tandem with sales, partnerships, customer success, and leadership to communicate TestAssure's narrative to the market.

⛳️ Requirements

• Over 5 years of B2B marketing experience, demonstrating a solid history in demand generation.

• Practical experience managing campaigns, webinars, and conferences/trade shows.

• Proficient in HubSpot or a similar marketing automation platform.

• Strong project management abilities — capable of managing multiple campaigns and deadlines independently.

• Comfortable working cross-functionally with sales, partners, customer success, and leadership teams.

• Excellent writing and communication skills, clear and effective in conveying information.

• Data-driven mindset for assessing and enhancing campaign performance.

• Generalist approach with a willingness to engage in hands-on execution.

• Openness to occasional travel (around 10–25%) for conferences, trade shows, and team meetings.

• Experience in building and managing paid advertising campaigns.

• Familiarity with partner or channel marketing programs.

• Understanding of brand and product marketing principles, including positioning, messaging, and launches.

• Experience in marketing to enterprise or HRIS/HR technology buyers.

• Workforce management (WFM) industry experience is not mandatory.

🏝️ Benefits

• A role that offers high autonomy and significant impact.

• A team culture characterized by low egos.

• A remote team supported by private equity.

• Comprehensive health insurance coverage.

• 401(k) plan with employee matching.