Marketing Manager

This is a fully remote position, open to applicants in France.

📋 Description

• Take ownership of the marketing strategy for the Kreators by Kolsquare B2C business line, overseeing it from strategy formulation to execution.

• Establish the brand, messaging, and positioning to ensure the product becomes the preferred app for creators.

• Create a user acquisition strategy targeting France, Germany, Italy, the UK, Spain, Benelux, Nordics, and additional markets.

• Design and implement a PLG-driven marketing plan utilizing landing pages, app store optimization, paid social, collaborations with creators, email, and referrals.

• Collaborate with central marketing and local field marketing teams to achieve business objectives.

• Work alongside the product team to provide market insights that support product innovation.

• Define and execute lead generation campaigns utilizing content marketing, SEO/GEO, and paid social strategies.

• Establish and apply KPIs to assess impact and enhance lead conversion across various channels.

• Manage the structure, user experience, SEO, and conversion aspects of the Kreators by Kolsquare website.

• Evaluate marketing performance, extract insights, and implement enhancements.

• Develop SEO/GEO content tailored for the target audience.

• Report on plans, performance, and progress to the business line leader and CMO.

• Engage with influencer communities and ambassadors to foster advocacy and enhance reputation.

⛳️ Requirements

• A minimum of 5 years of experience as a marketing generalist within a B2C setting, preferably in Influencer Marketing or SaaS Martech.

• Strong understanding of the influencer marketing and media landscape.

• Proficient in English.

• A strategic thinker who is also a hands-on executor.

• Experience in scaling a presence across Europe.

• Commercially driven with the ability to generate B2C demand using a PLG approach.

• Proven experience in creating marketing materials such as blogs, videos, and email sequences.

• Demonstrated history of B2C demand generation activities.

• A structured and methodical approach to building and testing initiatives.

• Comfortable collaborating across various organizational levels.

• Proficiency in an additional European language is advantageous: French, Spanish, German, or Italian.

• An entrepreneurial spirit and ability to navigate unfamiliar territories are desirable traits.

• A self-motivated individual who thrives in a dynamic, international environment.

🏝️ Benefits

• Fully remote work with access to European hubs and 400+ coworking spaces globally.

• Monthly and quarterly team-building events in person.

• Compensation package aligned with market standards, not determined by location.

• The stability and resources of a profitable group combined with the agility of a scale-up.

• Ongoing training opportunities.

• Support for career development.