Marketing Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take charge of Marketing Operations & Execution as the key operational link between Marketing, Business Development, R&D, and Design.

• Maintain the cleanliness and consistency of HubSpot CRM data, including lead sources, lifecycle stages, and event leads.

• Facilitate a seamless transition from MQL to SQL for the Business Development team.

• Coordinate funnel reporting for MQLs, SQLs, and CPL in collaboration with BD analysts and the agency partner.

• Ensure marketing workflows are organized and transparent within Jira/Confluence.

• Collaborate on the creation of pitch decks, solution briefs, one-pagers, and value cards.

• Develop structured enablement kits for onboarding Business Development Managers.

• Oversee comprehensive preparation for international B2B tech conferences, including ABM warm-up campaigns, field logistics/materials, and post-event lead nurturing workflows.

• Integrate technical leaders as content contributors and manage review processes among R&D experts, writers, and design teams.

• Supervise lead nurturing flows and ensure alignment of the buyer journey across IoT, AI, and embedded hardware sectors.

• Work collaboratively with the Marketing team, external agencies, and cross-functional teams in R&D, Business Development, and Design.

⛳️ Requirements

• Minimum of 3 years of B2B marketing experience in IT outsourcing, software engineering, SaaS, or high-tech industries.

• Demonstrated success in B2B Sales Enablement, including the development of structured pitch decks, solution briefs, and factsheets.

• Comprehensive experience in B2B Event Management, covering pre/post-event ABM strategies and coordination of field collateral for international conferences.

• Practical experience with HubSpot, GA4, LinkedIn Sales Navigator, data enrichment tools like Apollo or Clay, event platforms, lead capture applications, Google Slides/PowerPoint, and Figma.

• Knowledge of Jira/Confluence.

• Proven ability to utilize AI tools to enhance and automate marketing workflows, boost efficiency, and achieve measurable outcomes.

• Excellent communication, organizational, and stakeholder management skills.

• Proactive and hands-on approach to cross-functional collaboration and project execution.

• At least upper-intermediate proficiency in English, both written and spoken.

• Nice to have: experience with automated lead nurturing sequences and workflows in HubSpot Marketing Hub.

• Nice to have: involvement in Thought Leadership projects or onboarding internal technical experts.

• Nice to have: domain expertise in AI, IoT, Computer Vision, or Embedded Systems.

• Nice to have: adaptability and problem-solving abilities in a fast-paced setting.

🏝️ Benefits

• An environment that promotes equal opportunities, a transparent and value-driven corporate culture, and a personalized approach to each team member.

• Competitive salary and benefits.

• Annual performance reviews.

• Performance bonuses for individual accomplishments.

• Loyalty bonuses recognizing commitment to the company.

• 21 paid vacation days each year.

• Paid public holidays in accordance with Ukrainian legislation.

• Corporate training, knowledge-sharing hubs, and complimentary English classes.

• Educational leave options.

• Medical insurance coverage from day one.

• Sick leave and medical leave provisions.

• Remote work options available exclusively within Ukraine.

• Complimentary meals, fruits, and snacks while working in the office.