Marketing Manager

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Take charge of SpiderSilk’s branding, narrative, content, and demand generation efforts throughout the Americas.

• Develop the go-to-market strategy for SpiderSilk’s cybersecurity platform in North America.

• Produce web content, campaign materials, product messaging, case studies, and thought leadership pieces targeting executive leadership.

• Initiate demand generation from the ground up, encompassing channel strategy, campaign scheduling, and performance analysis.

• Create materials to support sales teams in the Americas, including pitch narratives, one-pagers, battlecards, and responses to objections.

• Enhance brand credibility through engagement with the press, analysts, partners, and community outreach.

• Collaborate with product teams, sales, and the marketing team in Dubai across different time zones.

⛳️ Requirements

• Experience in cybersecurity marketing, particularly in promoting products to CISOs and security teams.

• Familiarity with CTEM, attack surface management, or security operations center (SOC) and detection and response is highly beneficial.

• A proven track record of building brand trust and demand in previously unrecognized markets.

• Ability to navigate ambiguity and independently create positioning, content schedules, and channel strategies.

• In-depth understanding of the North American market, including buyer behavior, analyst relationships, press and PR standards, and channel dynamics.

• Exceptional writing skills with the ability to produce clear and technically credible content that resonates with security professionals.

• Proactive in communication and capable of functioning effectively within a matrixed, remote environment across various time zones.

• Experience marketing to Managed Security Service Providers (MSSPs), channel partners, or OEM partners.

• Knowledge of AWS Marketplace co-selling marketing strategies.

• Background in analyst relations, specifically with Gartner or Forrester.

• Experience in ghostwriting for founders or executives.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible working hours and remote work opportunities.

• Professional development and training programs.

• Comprehensive health benefits and wellness programs.

• Opportunities for career advancement within a growing company.