Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of and implement the complete marketing function for Spector.ai.

• Establish and oversee the overall marketing strategy, annual plans, and quarterly objectives that align with revenue and lead-generation targets.

• Develop and manage the marketing channel mix and calendar, while monitoring return on investment (ROI).

• Identify target segments, create buyer personas, and formulate positioning/messaging tailored for a technical, industrial audience.

• Oversee enhancements to the company website, focusing on content, structure, user experience (UX), and conversion pathways.

• Lead the SEO strategy and implementation, which includes keyword research, on-page optimization, technical SEO, and content focused on improving rankings.

• Implement and oversee analytics, tracking, and lead-capture tools such as forms, landing pages, and calls to action (CTAs).

• Develop and execute a social media strategy across LinkedIn and other pertinent B2B/industrial platforms.

• Maintain a consistent content calendar; create, schedule, publish, engage, and report on content performance.

• Increase audience size, engagement, and inbound interest to support the sales pipeline.

• Plan and execute participation in conferences, trade shows, and events, managing logistics, booth materials, speaking opportunities, and sponsorships.

• Coordinate targeted outreach prior to events and arrange qualified client/prospect meetings.

• Facilitate post-event follow-ups and client meetings in collaboration with the sales team.

• Plan, produce, and execute webinars and podcasts, covering everything from topic and speaker selection to promotion, hosting, and nurturing leads.

• Repurpose content from webinars and podcasts across various channels.

• Build the founder and leadership team's thought-leadership profile through LinkedIn content, speaking engagements, bylines, and press releases.

• Position leadership as authoritative voices in the field of industrial AI.

• Design, measure, and enhance every marketing initiative to generate qualified sales leads and build the sales pipeline.

• Collaborate with the sales team on lead handoff, qualification, and reporting.

• Report directly to the Chief Commercial Officer.

⛳️ Requirements

• At least 5 years of experience in B2B marketing with a proven track record in demand-generation and lead-generation.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Experience marketing software and technology products, particularly in industrial sectors such as oil & gas, chemicals, energy/utilities, and manufacturing.

• Proven ability to set strategies and execute them across website, SEO, social media, events, and webinars.

• Hands-on experience with SEO, website content management systems, marketing analytics, and lead-capture tools.

• Demonstrated experience in planning and executing conferences/events, including pre- and post-event client engagement strategies.

• Familiarity with AI tools and agents, such as Claude, for creating marketing materials, collateral, sales presentations, messaging, and content.

• Excellent written and verbal communication skills in English.

• Capability to simplify complex, technical subjects into clear messaging for buyers.

• Must be legally authorized to work in the location where the role is based.

• Visa sponsorship requirements are outlined in the application form.

🏝️ Benefits

• Take ownership of marketing from start to finish and establish the function from the ground up.

• Collaborate closely with co-founders and sales leadership.

• Work on a product that addresses significant, high-value challenges in the global industrial sector.

• Experience a fast-paced, venture-backed startup environment.

• See the direct impact of your work on revenue.

• Engage in periodic travel for conferences, events, and client meetings.