Marketing Manager

This is a fully remote position, open to applicants in Alabama, +7 more locations.

📋 Description

• Act as the main marketing leader and strategic collaborator for designated Lines of Business.

• Ensure marketing initiatives are aligned with business objectives and priorities through the use of creative briefs.

• Oversee the development of marketing strategies and planning, which includes campaign direction, messaging frameworks, channel selection, and KPI definition.

• Facilitate cross-functional collaboration with LOB leaders, the broader MarCom team, and external partners.

• Provide guidance and prioritize tasks for Marketing Specialists and vendors.

• Maintain oversight and responsibility for the budget, including forecasting, allocation, approvals, and performance tracking.

• Make conclusive decisions regarding considerations, timing, and escalation during constraints.

• Identify and report risks, dependencies, or gaps to the Marketing Leadership Team.

• Collaborate proactively with LOB leaders on strategic planning and roadmap items, involving Executive MarCom leadership as needed for in-person discussions.

• Take accountability for tasks and challenges faced in the designated role.

⛳️ Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.

• 7-10 Years of Experience in Marketing.

• Preferred experience in Financial Marketing.

• Demonstrated success in planning and executing marketing campaigns.

• Comprehensive understanding of digital marketing channels, such as social media, email marketing, and SEO/GEO.

• Proficient in writing and editing marketing content.

• Familiar with A/B testing, attribution models, and funnel analytics.

• Experience in budget management.

• Strong strategic and creative thinking abilities.

• Exceptional verbal and written communication skills.

• Excellent organizational and project management capabilities.

• Ability to work collaboratively and lead a team in a dynamic environment.

• Reliable internet connection for remote or hybrid work; cable or fiber preferred, mobile hotspots not acceptable.

• A secure and distraction-free environment for remote or hybrid work.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and growth.

• Flexible work arrangements.

• Generous paid time off and holiday schedule.