Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of Sirona's social media presence, including the management of calendars, publishing, community interaction, and engagement strategies.

• Create social media posts, short-form videos, graphics, and support for blogs/newsletters and campaign creatives across various formats.

• Plan and execute webinars and events, which encompasses topic selection, speaker arrangements, presenter preparation, production logistics, live moderation, and post-event follow-up.

• Enhance webinar and event participation through both organic and paid promotions; attend events in person to capture on-site content and repurpose it afterward.

• Develop, launch, and refine paid advertising campaigns across platforms such as Google Ads, LinkedIn, and emerging channels.

• Establish audiences and creatives, manage budgets, conduct A/B testing, and provide weekly reports on expenditures, MQLs, opportunities, and pipeline metrics against targets.

• Leverage AI tools to draft, produce, and scale content, creative assets, and analytical insights.

• Capture and edit videos in-house, including event recordings, customer and product highlights, social media clips, and thought leadership content.

• Ensure consistency with the Sirona design system and uphold the brand voice.

⛳️ Requirements

• 3–5 years of marketing experience with a B2B brand (health-tech, SaaS, or a similar regulated/technical field is advantageous), demonstrating hands-on ownership across social media, content, and paid initiatives.

• Proficient in AI technologies — actively uses AI tools (e.g., ChatGPT, Claude, generative image/video, AI in marketing applications) in daily tasks, or a quick, enthusiastic learner eager to thrive in an AI-driven team.

• Personable and engaging — comfortable on camera, hosting or moderating webinars, and representing Sirona at events in person.

• Experienced content creator — skilled in both writing and visual/video content; possesses a portfolio or active channels showcasing a diverse range.

• Direct experience managing paid media campaigns using Google Ads and LinkedIn Campaign Manager — capable of building campaigns, managing budgets, and reporting on cost-per-lead and downstream conversions.

• Familiar with promoting and coordinating webinars and events, with a solid understanding of the logistics involved in both.

• Proficient in video shooting and editing (e.g., Premiere / CapCut / similar) and knowledgeable in design tools (e.g., Canva / Adobe).

• Deep understanding of LinkedIn and social media best practices; comfortable engaging publicly in Sirona's voice.

• Highly organized and self-motivated — capable of managing content and campaign calendars concurrently and handling multiple deliverables with minimal supervision.

• Willing and able to travel to events as necessary.

• Exceptional project management skills and effective cross-functional communication abilities.

🏝️ Benefits

• Competitive Compensation Package

• Stock Options

• Flexible Paid Time Off (PTO)

• Medical, dental, and vision insurance

• Life insurance

• Maternity and Paternity Leave

• 401K matching

• Apple equipment

• Sponsorship for conferences, continuing education, etc.