Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, implement, and enhance comprehensive B2B marketing strategies aimed at boosting customer acquisition, engagement, and revenue growth for the domestic factoring sector.

• Collaborate with Sales and business leadership to convert business goals into marketing priorities and effective go-to-market strategies.

• Formulate strategies for segmentation, lifecycle management, and marketing automation.

• Track and analyze campaign and funnel performance, utilizing data and insights to refine outcomes and illustrate their effect on leads, pipeline, and revenue.

• Oversee various initiatives and cross-functional priorities while ensuring a strong focus on execution, quality, and measurable results.

• Keep abreast of trends in the factoring industry, competitor actions, customer requirements, and emerging technologies to pinpoint opportunities and shape marketing strategy.

⛳️ Requirements

• Bachelor’s degree in marketing, business, or a related field.

• Over 7 years of progressive marketing experience, with a strong preference for B2B experience.

• A background in financial services is preferred.

• Familiarity with Salesforce or a comparable CRM platform is advantageous.

• Proven experience in developing multi-channel marketing strategies that enhance lead generation, customer acquisition, and revenue growth.

• Solid understanding of digital marketing, demand generation, customer lifecycle marketing, and marketing automation.

• Outstanding communication, presentation, and cross-functional collaboration abilities.

• Capability to juggle multiple priorities in a fast-paced and dynamic environment.

• Results-driven mindset with a strong sense of ownership and accountability for business outcomes.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance plans.

• Opportunities for professional development and career advancement.

• Flexible work arrangements to support work-life balance.