Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the creation and implementation of the firm’s marketing strategy across multiple locations utilizing digital and social media channels.

• Manage marketing schedules, timelines, workflows, and campaign priorities effectively.

• Oversee the production of content for blogs, landing pages, videos, advertisements, email marketing campaigns, and social media platforms.

• Ensure brand consistency across all markets, platforms, and areas of practice.

• Facilitate communication across departments to ensure marketing efforts align with intake, operations, and business objectives.

• Direct the SEO strategy, focusing on on-page optimization, technical updates, keyword planning, and performance metrics reporting.

• Spearhead PPC and paid media initiatives across Google, Meta, and other relevant platforms.

• Manage digital advertising strategy, including creative reviews, A/B testing, and performance enhancement.

• Collaborate with agencies or internal teams to ensure that key performance indicators (KPIs) are achieved.

• Monitor and report on return on investment (ROI), cost per lead, conversion rates, and overall channel performance.

• Oversee marketing projects from the initial concept through to execution.

• Manage relationships with vendors, contractors, and agencies.

• Supervise junior marketing personnel, providing guidance, feedback, and performance support.

• Ensure timely project completion and high-quality deliverables.

• Implement processes for workflow, approvals, and documentation.

• Coordinate with the Director of Marketing to manage website updates, landing pages, and digital assets.

• Review and approve creative materials, messaging, and branding assets.

• Monitor SEO outcomes and propose content enhancements.

• Collaborate with internal writers and attorneys to guarantee accuracy and compliance.

• Generate weekly and monthly performance reports.

• Analyze trends related to intake data, advertising expenditure, website traffic, rankings, and engagement.

• Suggest improvements to enhance efficiency, lead quality, and user experience.

⛳️ Requirements

• A minimum of 8 years of marketing experience, ideally within a law firm or professional services setting.

• Experience in marketing for businesses operating in multiple locations or states.

• Expertise in SEO, PPC, Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and SEM tools.

• Strong knowledge of digital marketing KPIs, attribution models, and performance reporting.

• Proven track record in project management, team supervision, and leading vendor or agency partnerships.

• Excellent skills in copywriting, communication, and organization.

• Capability to excel in a high-volume, fast-paced work environment.

• Strong project management experience, preferably using platforms like Monday.com or similar tools.

• A Bachelor’s degree in Marketing, Communications, Business, or a related discipline is preferred.

🏝️ Benefits

• Competitive salary along with performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• 401(k) plan with employer matching contributions.

• Opportunities for professional development and career advancement.

• A collaborative, mission-driven work environment that fosters innovation.