Marketing Manager

This is a fully remote position, open to applicants in Australia.

📋 Description

• Take ownership of the marketing strategy and performance for a range of online degree programs.

• Ensure that lead generation, application, and enrollment targets are met.

• Cultivate a deep understanding of the programs, target demographics, market trends, and competitive environment.

• Plan, implement, and enhance integrated marketing campaigns across paid, owned, and earned media channels.

• Collaborate with media, content, design, SEO, events, and communications teams through effective briefing.

• Monitor and evaluate funnel performance to enhance conversion rates and student results.

• Work alongside admissions, student success, and university stakeholders to pinpoint opportunities and eliminate obstacles throughout the student journey.

• Oversee marketing budgets, forecasts, and performance reporting.

• Identify potential risks and opportunities for growth.

• Advocate for testing, learning, and the adoption of best-practice marketing strategies.

• Establish trusted relationships with university partners and internal stakeholders.

⛳️ Requirements

• Over 5 years of experience in marketing, including a background in a marketing management role.

• Strong expertise in product marketing, performance marketing, or managing full-funnel campaigns.

• Demonstrated success in driving growth and achieving commercial results across complex customer or student journeys.

• Experience with marketing and analytics platforms such as Google Analytics, CRM systems, and reporting dashboards.

• Outstanding stakeholder management abilities.

• Excellent project management, communication, and presentation skills.

• Data-driven mindset with a strong enthusiasm for testing, optimization, and ongoing improvement.

• Tertiary qualification in Marketing, Business, Communications, or a related discipline.

• Must be based in Australia with full working rights.

• Preferred candidates may need to undergo a police check and other pre-employment screenings.

🏝️ Benefits

• Flexible “Work Anywhere” model (remote, hybrid, or office).

• Strong opportunities for career development.

• Support for professional development, including access to certifications and training programs.

• Employee Assistance Program and wellness initiatives.

• Access to LinkedIn Learning and career development resources.

• IT equipment provided to ensure your success.

• Inclusive hiring experience.

• Recognized as a Great Place to Work with a positive culture.