Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Design and implement lead generation strategies for a range of B2B software products.

• Strategize, initiate, and enhance multi-channel marketing campaigns aimed at driving qualified leads and expanding the sales pipeline.

• Identify avenues to enhance brand visibility, lead quantity, and conversion rates.

• Align marketing efforts with sales teams, commercial goals, and target demographics.

• Manage and refine paid social media campaigns on platforms like LinkedIn and Meta.

• Supervise Google Ads campaigns executed by agencies, focusing on keyword strategy, targeting, and conversion tracking.

• Analyze campaign performance to maximize return on investment.

• Experiment with new channels, audiences, and campaign strategies.

• Brief, oversee, and assist external marketing agencies.

• Establish objectives and performance benchmarks for agency partners.

• Evaluate agency deliverables and promote continuous improvement.

• Assist with cold email campaigns targeting potential customers and key decision-makers.

• Develop and manage automated email workflows to nurture leads throughout the sales funnel.

• Enhance lead nurturing processes and coordinate the transfer of leads to sales teams.

• Monitor, analyze, and report on lead generation, conversion rates, pipeline contributions, and ROI.

• Oversee marketing budgets and provide performance updates and recommendations to stakeholders.

• Collaborate with Product Managers on marketing strategies, product growth, and market positioning.

• Serve as the main marketing contact within the business unit and support broader business initiatives.

⛳️ Requirements

• A minimum of 3 years of experience in B2B marketing, demand generation, or digital marketing.

• Demonstrated success in B2B performance marketing and lead generation.

• Strong practical experience with paid social campaigns (LinkedIn, Meta) or managing agencies responsible for them.

• Experience managing a budget exceeding £15k per month and achieving a positive return on investment, which can be substantiated.

• Proven experience in managing agencies and optimizing their output.

• Proficient in tracking campaign performance and enhancing ROI.

• Capability to work collaboratively with sales teams to foster qualified pipeline growth.

• Excellent organizational, communication, and stakeholder management abilities.

• Self-driven and comfortable working autonomously in a remote setting.

• Comprehensive understanding of B2B lead generation and demand generation methodologies.

• Strong analytical skills with the capability to interpret data and drive performance enhancements.

• Ability to work independently and take ownership of results.

• Proficiency in marketing analytics and performance reporting.

• Right to work in the UK.

• Desirable: Experience with Google Ads, email marketing, SEO, or B2B software/SaaS products.

• Desirable: Familiarity with Google Ads, email automation, SEO, and marketing analytics tools.

🏝️ Benefits

• A stable, international work environment with a genuine family culture across our European team.

• Exposure to a diverse array of vendor products, partner profiles, and European markets within your area.

• Comprehensive onboarding and continuous training in ITS systems, vendor product knowledge, and commercial processes.

• Annual leave aligned with local statutory entitlements, increasing with tenure.

• Pension benefits provided in accordance with local requirements, following successful completion of probation.

• Life assurance benefit, contingent on successful completion of probation and in line with local arrangements.

• Fully remote working opportunities.