Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement a comprehensive marketing strategy that aligns with business, revenue, margin, channel, and growth goals.

• Identify key markets, customer segments, value propositions, and positioning for the Barricade® and Perma R® product lines.

• Ensure brand consistency, messaging, and product claims are maintained across all customer interactions.

• Oversee the annual marketing plan and budget management.

• Design and execute integrated campaigns across digital, social media, email, print, public relations, trade shows, dealer programs, and additional channels.

• Lead the development of content for websites, product literature, advertisements, videos, case studies, technical documents, and sales presentations.

• Enhance website performance, search visibility, lead capture, marketing automation, and CRM integration.

• Collaborate with Sales on lead-generation and lead-nurturing programs while monitoring commercial-funnel conversion rates.

• Formulate go-to-market strategies for new products, enhancements, channel launches, and market expansions.

• Convert technical product features, compliance requirements, and sustainability aspects into compelling customer value propositions.

• Coordinate launch readiness, training, collateral, samples, and field support with Product Development, Technical, Operations, and Sales teams.

• Assist in portfolio, pricing, packaging, and lifecycle recommendations based on market and customer insights.

• Stay informed on construction trends, customer needs, competitor activities, channel dynamics, codes, standards, and emerging technologies.

• Conduct research on market, customer, and competitors, translating findings into actionable insights.

• Build relationships with distributors, dealers, contractors, builders, architects, specifiers, associations, and industry influencers.

• Plan and oversee trade shows, customer events, dealer programs, product demonstrations, and industry partnerships.

• Establish and report on marketing KPIs, including campaign performance, qualified leads, conversion rates, digital engagement, brand reach, launch outcomes, and return on marketing investment.

• Utilize analytics to enhance campaign effectiveness, channel allocation, content strategy, and customer engagement.

• Collaborate with Sales to develop tools, training, presentations, and account-specific support.

• Manage agencies, vendors, freelancers, and other external resources according to established scopes, budgets, timelines, and quality standards.

• Contribute to measurable growth in qualified pipeline, revenue, margin performance, and profitability.

• Engage in office, manufacturing, customer, and event environments.

• Travel occasionally to INDEVCO North America locations, customer and distributor sites, trade shows, product launches, and other Building Products operations.

• Spend occasional time on the plant floor and work outside standard business hours as needed for launches, events, or business requirements.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required.

• An MBA or relevant advanced degree is preferred.

• A minimum of 7 years of progressive marketing experience is necessary.

• Experience in building materials, construction products, manufacturing, distribution, or a related industrial market is preferred.

• Proven experience in leading significant campaigns, product launches, agency management, vendors, or cross-functional initiatives.

• Demonstrated ability to develop marketing strategies, manage integrated campaigns, launch products, and support profitable sales growth.

• Experience working with distributors, dealers, contractors, builders, architects, specifiers, or other construction-channel stakeholders is strongly preferred.

• Comprehensive knowledge of digital marketing, content strategy, SEO/SEM, social media, email marketing, CRM, marketing automation, and web analytics.

• Capability to analyze market, customer, campaign, and financial data and convert findings into practical business recommendations.

• Working knowledge of building-envelope systems, construction practices, code-compliance considerations, and sustainability standards is preferred.

• Strong project management, budgeting, vendor management, presentation, writing, and communication skills are essential.

• Proficient in Microsoft Office and relevant marketing, CRM, automation, and analytics platforms.

• Strategic thinker with strong execution and follow-through capabilities.

• Customer and market-oriented with a commercial acumen and results-driven focus.

• Proficient in analytical decision-making and performance discipline.

• Ability to influence and collaborate across functions.

• Excellent written and verbal communication skills, clear and persuasive.

• Creative mindset balanced with business judgment.

• Demonstrates accountability, adaptability, and urgency in a fast-paced environment.

🏝️ Benefits

• Medical Insurance

• Dental Insurance

• Vision Insurance

• Company-paid Life AD&D

• 401K with a generous company match

• Much, much more