Marketing Manager

This is a fully remote position, open to applicants in Indonesia.

📋 Description

• Create a repeatable demand generation system that transforms qualified inbound inquiries into a dependable pipeline source.

• Identify target segments, channels, and criteria for qualified inquiries specific to a B2B services company.

• Develop distinctive positioning and messaging that sets IBMC apart from competitors and self-service business setups.

• Establish a reliable content stream that highlights labor law updates, market entry advice, and sector overviews.

• Manage the website, optimize SEO for high-intent search terms, and oversee LinkedIn presence.

• Define lead qualification and transition processes in collaboration with business development.

• Set baseline metrics and provide reports on the cost per qualified lead and pipeline contributions.

• Maintain brand consistency across proposals, presentations, the website, and all outbound materials.

• Contribute to the go-to-market strategy for IBMC's blue-collar workforce platform as it evolves.

• Report directly to the Managing Director and collaborate closely with the business development team.

• Establish positioning, target segments, baseline metrics, and conduct a digital audit within the first two months.

• Launch a sustainable content generation engine and put lead qualification and handover processes in place during months three to four.

• Create measurable qualified inbound pipeline and determine the cost per qualified lead in months five to six.

⛳️ Requirements

• Demonstrated B2B marketing experience in a services-oriented business, ideally in professional services, HR services, consulting, or similar fields where sales are relationship-driven rather than transactional.

• A proven track record of generating qualified pipeline, with tangible metrics to discuss, rather than focusing solely on campaign activity.

• Excellent written communication skills in English and Bahasa Indonesia.

• Practical, hands-on experience with content, SEO, LinkedIn, and website management.

• Commercial acumen: comfortable collaborating with business development and being evaluated on pipeline performance instead of mere activity.

• Ability to work autonomously and establish strategic direction.

• Familiarity with EOR, PEO, or employment compliance is advantageous but not mandatory.

• Experience in marketing to foreign companies entering new markets, or to China-based or regional outbound investors, is beneficial but not required.

• Experience in consumer or worker-side acquisition is an asset but not essential.

• Design skills or the ability to manage external design resources is a plus but not necessary.

🏝️ Benefits

• Competitive salary package.

• Opportunities for professional development and growth.

• Flexible working arrangements.

• Dynamic and supportive work environment.

• Access to various employee benefits and perks.