Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Lead the Marketing team and oversee the execution of marketing activities.

• Develop and execute marketing strategies that align with business objectives for recruitment and retention.

• Manage the marketing budget, calendar, priorities, and resources effectively.

• Keep track of market trends, competitor actions, and emerging opportunities.

• Provide reports on marketing performance and recommendations to senior management.

• Direct digital marketing efforts across SEO/SEM, paid media, social media, email, and other digital platforms.

• Own and enhance HubSpot CRM and Marketing Hub for automation, lead management, and conversion optimization.

• Create automated lead-nurturing and prospective-student journeys throughout the application and enrollment process.

• Oversee workflows, segmentation, email campaigns, forms, landing pages, and maintain CRM data quality.

• Monitor campaign performance, conversion rates, and ROI, continuously optimizing campaigns.

• Ensure brand consistency across website content, social media, email communications, and marketing materials.

• Coordinate content creation, campaigns, photography, and promotional initiatives.

• Develop social media strategies and manage daily content, scheduling, and engagement with followers.

• Generate qualified leads from both domestic and international students.

• Collaborate with Recruitment, Admissions, sales, and academic teams to enhance conversion rates and enrollments.

• Support international recruitment through targeted marketing materials and market-specific campaigns.

• Enhance engagement with education agents, students, and alumni.

• Create initiatives that foster student engagement, retention, and overall student experience.

• Plan and support orientations, conversion events, agent training, workshops, and both online and on-campus activities.

• Present detailed marketing performance reports and insights to stakeholders.

• Maintain a well-structured marketing calendar and align campaigns to the dynamics of specific countries.

• Assist sales initiatives by providing marketing visibility.

• Ensure adherence to brand governance, privacy regulations, institutional policies, and regulatory requirements.

⛳️ Requirements

• Candidate must be based in the Philippines.

• A relevant qualification in marketing, business, communications, or a related field is preferred.

• HubSpot certifications are highly valued.

• Advanced proficiency in HubSpot CRM and marketing automation tools.

• Strong leadership skills and team management experience.

• Expertise in digital marketing, lead generation, and conversion strategies.

• Excellent written and verbal communication skills.

• Strong analytical abilities and reporting skills.

• Exceptional project management and organizational capabilities.

• Ability to effectively collaborate with senior management and cross-functional teams.

• Must disclose any ongoing roles or client engagements.

• Must indicate this engagement on LinkedIn as “Independent Contractor.”

🏝️ Benefits

• Enjoy 100% remote work from home.

• Benefit from flexible time management as an independent contractor.

• Work in alignment with Australian business hours for collaboration (approximately 9 AM–5 PM, Monday to Friday).